What Does Your Social Media Say About You?

Building a cohesive, consistent, valuable online presence for your business Square rocks it on Facebook. The New Yorker is dominating Twitter. And West Elm is killing Pinterest.  Does ExxonMobil Corporation even have a Facebook page? How does Lil Wayne‘s Twitter have so many followers? These are some good, interesting, and bad examples from which to stem your social media voice. We all…

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How to Choose the Best Social Media Tools for 2018

Social media is more powerful today than ever before. As we head deeper into 2018 and the era of customer experience, people around the world are using their social channels not just to communicate with friends and family, but to learn about brands and make purchasing choices too. While, in the beginning, social media platforms…

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Creating a Successful Social Media Strategy Part 6: BONUS!

social media tree

Social media platforms you should know about In our series about business social media, we’ve covered the basics: Facebook, Twitter, LinkedIn, Pinterest, and YouTube. But as we’ve seen, new social media platforms seem to appear overnight and suddenly become wildly popular. What about these other sites? Here’s a closer look at some of the newer…

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Creating a Successful Social Media Strategy Part 5: YouTube

youtube hands

How to use YouTube videos for your business to boost customer connection. By all accounts, social media is becoming more and more visually driven: on Facebook, photo posts receive 39% more engagement than average. The explosive growth of sites like Pinterest and Instagram only continue to prove that people are drawn to visually beautiful and…

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Creating a Successful Social Media Strategy Part 4: Pinterest

How to leverage your business presence online with Pinterest You’ve heard about Pinterest – the newest social media website people everywhere are spending hours on. If you haven’t yet joined the craze, here’s what you should know about Pinterest. It’s a visual social media site built on the premise of an old-fashioned pinboard: you “pin”…

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Creating a Successful Social Media Strategy Part 3: LinkedIn

How to maximize LinkedIn company pages for your business LinkedIn is a social media networking site every business professional should be on. LinkedIn was created for and focuses on allowing professionals to interact with and expand their network based on “connections” – the LinkedIn equivalent of “friends” or “followers.” Some people know about LinkedIn and…

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