Social Media: it’s Not Just About Being Social

The Importance of Social Media for Businesses This morning on the way to work, I was slapped on the back by Facebook, hit over the head with Twitter, and nagged at by Pinterest. But I am here to tell you that these debatably over-saturated platforms are crucial to your brand recognition, customer relations, and loyalty…

Read More

5 Easy Ways to Manage Multiple Social Media Profiles

The Art of Juggling Different Platforms It’s 9am and you’re already behind on posting. You’re sifting through Twitter, news feeds, Feedly, Digg, and more identifying post-worthy content. Finally you craft a post and open the various tabs to all of your social media profiles (LinkedIn, Facebook, Twitter, Google My Business …the list goes on). Thirty…

Read More

How to Choose the Best Social Media Tools for 2018

Social media is more powerful today than ever before. As we head deeper into 2018 and the era of customer experience, people around the world are using their social channels not just to communicate with friends and family, but to learn about brands and make purchasing choices too. While, in the beginning, social media platforms…

Read More

Growing Your Brand’s Social Media Following

In 2017, social media has become a key part of every business. Executed well, it delivers measurable results in sales and brand awareness, and is an excellent way of reaching large numbers of people at a low cost. Facebook currently has 2 billion monthly users, with adults aged 18-34 most likely to follow and engage with…

Read More

How to Dominate Instagram in Your Industry

how to dominate instagram

With the popularity of Instagram, you’re likely either thinking about finding a way to utilize this platform or currently working to get results with Instagram. And, I think this is great! The benefits and value that come from using Instagram are many and measurable. With that in mind, I want to help you better understand…

Read More

Hashtags: Do You Know What’s Hot

What is a Hashtag?

What is a hashtag? Where do you use them? What do they do? Many of us have seen videos making fun of the recent spike in popularity of the hashtag while some of us have no idea what a hashtag is. Hashtags allow social media users, most commonly on Twitter, the ability to search for…

Read More

3 Social Media Best Practices Every Business Owner Should Know

social media cloud

Whether it’s a veteran business owner or a fresh newbie, I frequently hear the question “how do I know what to post on social media?” Not only is it crucial to capture your target audience, but it’s even more important to be authentic, trustworthy, and to grab peoples’ attention! There are some companies that do…

Read More

What Is a Hashtag?

hashtag

You’ve seen them all over social media and wondered – what does it mean? Here, we explain what a Hashtag is, why you use them, and how to use them most effectively. What Is a Hashtag? from Propel Businessworks on Vimeo. Don’t have time to watch the whole video? Here’s a brief synopsis: Definition: The…

Read More

Business Resources

We are excited to announce our NEW Business Resource Guides! First is our Social Media Resource Guide. This guide is a collection of tips, facts, guidelines, and information about how to use 7 of the main social media platforms for business. We’ve also included general social media tips, as well as ideas for non-profits to…

Read More