{"id":19304,"date":"2019-06-03T05:46:58","date_gmt":"2019-06-03T12:46:58","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=19304"},"modified":"2021-08-30T17:34:30","modified_gmt":"2021-08-31T00:34:30","slug":"establishing-a-brand-voice","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/promote\/business-communication-strategies\/establishing-a-brand-voice\/","title":{"rendered":"Establishing A Brand Voice"},"content":{"rendered":"<div id=\"attachment_20603\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20603\" class=\"size-large wp-image-20603 lazyload\" data-src=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/thomas-le-bPD4U-mqC44-unsplash-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" data-srcset=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/thomas-le-bPD4U-mqC44-unsplash-1024x683.jpg 1024w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/thomas-le-bPD4U-mqC44-unsplash-300x200.jpg 300w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/thomas-le-bPD4U-mqC44-unsplash-768x512.jpg 768w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/thomas-le-bPD4U-mqC44-unsplash.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20603\" class=\"size-large wp-image-20603\" src=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/thomas-le-bPD4U-mqC44-unsplash-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/thomas-le-bPD4U-mqC44-unsplash-1024x683.jpg 1024w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/thomas-le-bPD4U-mqC44-unsplash-300x200.jpg 300w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/thomas-le-bPD4U-mqC44-unsplash-768x512.jpg 768w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/thomas-le-bPD4U-mqC44-unsplash.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><p id=\"caption-attachment-20603\" class=\"wp-caption-text\">Photo by\u00a0<a href=\"https:\/\/unsplash.com\/@thomasble?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Thomas Le<\/a>\u00a0on\u00a0<a href=\"https:\/\/unsplash.com\/s\/photos\/voice?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p><\/div>\n<h3><em>\u201cThis widdle piddy went to market\u2026\u201d<\/em>\u00a0Tweety bird says as he pulls off one of Catstello\u2019s toes from\u00a0the wire he\u2019s hanging onto\u00a0in \u2018A Tale of Two Kitties\u2019. (1942)<\/h3>\n<p>But how does a business create a unique voice? Let\u2019s review a few key components\u2026<\/p>\n<p><strong>#1. What is your mission?<\/strong>\u00a0\u00a0Without a Mission Statement, a business can get trapped in daily tasks without vision to continue moving forward. \u00a0<a href=\"https:\/\/propelbusinessworks.com\/plan\/4-questions-you-should-ask-your-brand-voice\/\" target=\"_blank\" rel=\"noopener\">\u201cA mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making.\u201d<\/a>\u00a0\u00a0Knowing your mission will lay the groundwork for building your voice. And when a team member comes across a question, the mission statement is the first place they can look.<\/p>\n<p><strong>#2. Do you know your values?<\/strong>\u00a0 Along with the mission statement, your values create a framework for how your company and its team members operate, how the business grows, how to work with customers, and more.\u00a0 A business may decide to settle on 3-5 values, or they may establish many more.<br \/>\nAs a case study, here are some examples of how values have been ingrained into a few companies through their voices and mascots:<\/p>\n<p><a href=\"http:\/\/about.zappos.com\/our-unique-culture\/zappos-core-values\">Zappos<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<a href=\"http:\/\/www.coca-colacompany.com\/our-company\/mission-vision-values\">Coca Cola<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<a href=\"http:\/\/www.wholefoodsmarket.com\/mission-values\/core-values\">Whole Foods<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<a href=\"http:\/\/www.marriott.com\/corporate-social-responsibility\/corporate-values.mi\">Marriott Hotels<\/a><\/p>\n<p><strong>#3. Know your brand.<\/strong>\u00a0Besides the colors and font treatments you\u2019ve chosen to represent your business, you may have words you use during presentations, sales pitches or networking opportunities.\u00a0 You may also have a logo and other identity pieces you\u2019ve designed and use to build your recognition in the marketplace. Ensuring that each element remains consistent in every use is important in maintaining the integrity of your business brand.<\/p>\n<p><strong>#4. Establish borders, and keep learning.<\/strong>\u00a0Now that you\u2019ve reviewed your mission statement, values and brand pieces, you\u2019re better equipped to speak as your brand. Each element discussed above helps create a border, or fence line.\u00a0 We encourage you to let the brand voice learning process be fluid though. If one or more of your values encourage a playful workplace, be sure your brand voice carries that charge through on the platforms you have a presence on. And always monitor comments and feedback for ways of clarifying your brand for your audience.<\/p>\n<p><em>\u00a0&#8211; Jamie<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThis widdle piddy went to market\u2026\u201d\u00a0Tweety bird says as he pulls off one of Catstello\u2019s toes from\u00a0the wire he\u2019s hanging onto\u00a0in \u2018A Tale of Two Kitties\u2019. (1942) But how does a business create a unique voice? Let\u2019s review a few key components\u2026 #1. What is your mission?\u00a0\u00a0Without a Mission Statement, a business can get trapped&hellip;<\/p>\n","protected":false},"author":3,"featured_media":20603,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10],"tags":[855,856,858],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Establishing A Brand Voice | Four Key Components You Need to Know<\/title>\n<meta name=\"description\" content=\"As business owners, we know Establishing a Brand Voice is important, but it has to be skillfully strategized and then artfully implemented\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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