{"id":20818,"date":"2020-02-24T06:00:04","date_gmt":"2020-02-24T14:00:04","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=20818"},"modified":"2021-09-06T10:36:46","modified_gmt":"2021-09-06T17:36:46","slug":"5-ways-to-building-long-standing-customer-relationships","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/wearing-all-the-hats\/5-ways-to-building-long-standing-customer-relationships\/","title":{"rendered":"5 Ways to Build Long-Standing Customer Relationships"},"content":{"rendered":"\n

As humans, we are called into community. It enriches our lives and serves to support us in our respective and collective journeys. In striving towards our goals and creating a life we can truly be proud of, having a supportive and reliable community of people<\/a> alongside you — those who will truly go the distance time and time again — make the ride that much more compelling and fulfilling. <\/p>\n\n\n\n

So just how does one plant the seeds of hope that inspire this kind of reality? <\/p>\n\n\n\n

Well, by seeking, building and nurturing relationships with others. Meaningful and fruitful relationships. And fortunately, there are opportunities aplenty within the business sphere to give rise to such relationships. <\/p>\n\n\n\n

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Blake Wisz, Unsplash<\/figcaption><\/figure>\n\n\n\n

The Importance of Working Relationships <\/strong><\/p>\n\n\n\n

All relationships have something to offer. Personal relationships often have the ability to explore greater depths than a working and\/or professional relationship, but that\u2019s not to say that relationships formed in or because of business aren\u2019t vital to the health of the company or those working in it. This speaks to their inherently unique value. <\/p>\n\n\n\n

As an entrepreneur, relationships are the lifeblood of your business<\/a>. Investing as much time in your relationships as you do your craft or product yields promising results both in the present and the future. When done carefully, they create loyal bonds that stand the test of time and can give way to powerful results in the future. <\/p>\n\n\n\n

And while quality does not always translate to depth, it can inspire it. This rings true for the business owner\/customer relationship.  <\/p>\n\n\n\n

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Nathan Dumlao, Unsplash<\/figcaption><\/figure>\n\n\n\n

Why Customer Relationships Matter<\/strong><\/p>\n\n\n\n

There are numerous things to consider in entrepreneurship. Successful entrepreneurship, that is. Surely, product innovation, building a social media presence<\/a> and developing your brand all have merit and deserve attention. <\/p>\n\n\n\n

But arguably nothing is more crucial for a business owner than investing time in building relationships<\/a> with their customers. Customers seek to feel heard, valued and appreciated. Over time, this creates loyal bonds. Not only do they supply your business with its revenue, they form the entire basis of what makes your company what it is. <\/p>\n\n\n\n

Customers desire an authentic experience and thoughtful exchange when interacting with you. Making every effort to uphold this standard proves massively beneficial in the long run. If you have employees, making sure they, too, stress this level of communication and connection is vital to your company\u2019s success. <\/p>\n\n\n\n

Without customers, a company ceases to exist. Ultimately, it\u2019s not just about winning your customers, but keeping <\/em>them. <\/p>\n\n\n\n

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Kelly Sikkema, Unsplash<\/figcaption><\/figure>\n\n\n\n

Ideas for Building Long-Standing Customer Relationships <\/strong><\/p>\n\n\n\n