{"id":2663,"date":"2014-08-13T07:00:38","date_gmt":"2014-08-13T14:00:38","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=2663"},"modified":"2015-09-29T13:24:47","modified_gmt":"2015-09-29T20:24:47","slug":"emails-communication-necessity","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/promote\/business-communication-strategies\/emails-communication-necessity\/","title":{"rendered":"Email Marketing: Why it is a Communication Necessity"},"content":{"rendered":"

At the heart of business lies the fundamental need to communicate and communicate well. Business has been called the art of relationships. Be it with vendors, colleagues or customers, maintaining relationships through good communication is key. When considering a communication strategy, there are more than several aspects to consider: venue, approach, desired outcome, channel, etc. All are integral parts of communicating an idea or promoting a thing.<\/p>\n

When it comes to communicating your brand, there are different tools available to increase the success of your communication strategy. Specifically, using an array of marketing tools to reach your desired outcome. Marketing emails are one particular marketing tool that adds to the overall picture of your brand and marketing strategy.<\/p>\n

Before the advent of text messages or social media comments, there was email. Email revolutionized the way people communicated and transformed the Internet into a communication highway. From a marketing perspective, it opened doors for new avenues to reach consumers, drive traffic and build online presence. Three key areas that emails can benefit your business include:<\/p>\n

Marketing<\/em><\/strong><\/h3>\n
\"Image