{"id":3144,"date":"2015-05-08T15:10:36","date_gmt":"2015-05-08T22:10:36","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=3144"},"modified":"2015-05-08T15:13:34","modified_gmt":"2015-05-08T22:13:34","slug":"learning-volkswagen-focuses-mom","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/case-study\/learning-volkswagen-focuses-mom\/","title":{"rendered":"Learning From the Best: Volkswagen Focuses on Mom"},"content":{"rendered":"

With Mother\u2019s Day just days away, moms are on our minds. Commercials are reminding us to do something nice for mom this Sunday; buy her flowers or chocolate, and thank her for everything she has done over the years. But there is one commercial a bit different than the rest, brought to us by Volkswagen.<\/p>\n

Women gain more responsibilities when they become mothers; feed and bathe the kids, make sure they are safe, get them to soccer practice on time, etc. However, mothers also have some worst nightmare scenarios; your child throwing a tantrum in the store, losing track of your kids in public\u2026 And Volkswagen played out a mom\u2019s worst nightmare \u2013 her kids creating a complete mess inside a convenience store.<\/p>\n

Volkswagen used this commercial to promote their new, more fuel-efficient Passat. The new Passat requires fewer fill-ups and, according to the commercial, fewer fill-ups means fewer stops – and a decreased likelihood of chaos.<\/p>\n

\"Volkswagen