{"id":3684,"date":"2015-07-16T06:00:17","date_gmt":"2015-07-16T13:00:17","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=3179"},"modified":"2019-03-25T10:54:23","modified_gmt":"2019-03-25T17:54:23","slug":"introducing-facebooks-see-first","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/promote\/social-media-strategy\/introducing-facebooks-see-first\/","title":{"rendered":"Introducing Facebook’s “See First”"},"content":{"rendered":"

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Gone are the days of simply keeping up with a business on Facebook. If you don\u2019t interact with other pages\u2019 or peoples\u2019 posts by liking, sharing or commenting, it is likely you are no longer seeing their page posts at all. But now, Facebook is forcing its users to prioritize which pages and friends they \u201cSee First.\u201d<\/p>\n

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What is \u201cSee First\u201d<\/em><\/strong><\/p>\n

Think about the pages you visit most often, the companies you want to receive updates from, and the friends & family members you stay connected with through Facebook. Now, instead of having to dig around and find them in your News Feed, Facebook now gives you the option of choosing who you see first on your timeline. Think of \u201cSee First\u201d as your own personal highlights. The other pages & friends you follow have not disappeared from your timeline\u2026they will still appear after your \u201cSee First\u201d choices.<\/p>\n

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How to set it up<\/em><\/strong><\/p>\n

From your mobile iOS device:\u00a0<\/em><\/p>\n

Step 1:<\/strong> Log-in or launch your Facebook application using your iOS device. (Currently, the update is not available on other devices).<\/p>\n

Step 2:<\/strong> Click the \u201cMore\u201d button on the bottom, right-hand corner of your screen.<\/p>\n

Step 3:<\/strong> When the new page appears, choose \u201cNews Feed Preferences\u201d under \u201cSettings.\u201d<\/p>\n

Step 4:<\/strong> Select \u201cPrioritize who to see first\u201d<\/p>\n

Step 5:<\/strong> Choose the pages, friends, & figures you would like to see highlighted at the top of your News Feed.<\/p>\n

Step 6:<\/strong> Click \u201cDone\u201d located in the top, right-hand corner of your screen.<\/p>\n

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Using your web browswer:<\/em><\/p>\n

Step 1:<\/strong> Log-in to Facebook<\/p>\n

Step 2:<\/strong> In the top, right-hand corner of your News Feed, click the drop down menu arrow.<\/p>\n

Step 3:<\/strong> Choose \u201cNews Feed Preferences\u201d under \u201cActivity Log.\u201d<\/p>\n

Step 4:<\/strong> Find the person, page, group, or figure you would like to make one of your \u201cFirst See\u201d choices.<\/p>\n

Step 5:<\/strong> In the far, right-hand side of the pop-up window, you will see a box with a check-mark that says \u201cFollowing\u201d followed by a drop-down arrow.<\/p>\n

Step 6:<\/strong> Click the drop-down arrow and choose the option \u201cSee First.\u201d<\/p>\n

\"See

What does this mean for the consumer?<\/em><\/strong><\/p>\n

Do you remember when Facebook (and many other platforms) introduced advertising into the News Feed? The \u201cFirst See\u201d option now overrides those advertisements, ensuring consumers see what they want to see first rather than what is being paid for them to see. Consumers are gaining back control of their social media platforms.<\/p>\n


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\nWhat does this mean for businesses?<\/em><\/strong><\/p>\n

As we all have seen, social media constantly changes. Once we adapt to a new algorithm or finally develop a strategy for a platform, it quickly changes. With \u201cFirst See,\u201d businesses lose a lot of the control they once had.<\/p>\n

In order to be chosen as a \u201cSee First\u201d choice by your audience, you have to:<\/p>\n