{"id":6688,"date":"2015-10-16T06:00:18","date_gmt":"2015-10-16T13:00:18","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=6688"},"modified":"2015-10-15T10:38:19","modified_gmt":"2015-10-15T17:38:19","slug":"latest-social-media-facebook-updates","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/promote\/social-media-strategy\/latest-social-media-facebook-updates\/","title":{"rendered":"The Latest in Social Media: Facebook Updates"},"content":{"rendered":"

As social media managers, Jamie and I always update each other on any updates we see on different social media platforms. However, recently it seems as though every conversation starts with a \u201cHave you seen the recent change to\u2026\u201d<\/p>\n

Keeping up with every adjustment that happens on social media may seem overwhelming, but these platform developments can greatly impact your business\u2019 social media strategy. If you are using social media for your business, your audience expects you know how to use the platform for your business. If you choose not to educate yourself on the latest changes, you may lose your audience.<\/p>\n

\u00a0<\/strong><\/p>\n

What are the most recent Facebook updates you should be aware of?:<\/em><\/strong><\/p>\n

There is a new, more prominent mobile call-to-action button<\/strong><\/p>\n

\"Facebook's
\n<\/a>When you visit a business page, you typically see a company\u2019s logo as their profile picture and pictures relative to their company as the cover photo. On top of the cover photo, Facebook has incorporated buttons like \u201cMessage\u201d or \u201cLike.\u201d Now, if you visit the page on your mobile device, you will notice the call-to-action button spans the width of your cover photo. Make sure that your call-to-action button is set up and working on both your mobile devices and desktop.<\/p>\n

There are new sections like \u201cServices\u201d & \u201cProducts\u201d<\/strong><\/p>\n

If you follow a number of different business pages on Facebook, you may have noticed that almost every page is the same, besides the images and information they input. Facebook is changing up business pages by allowing users to list services and products as their own tab of the Facebook page. Expect to see more tweaks that will allow us to customize our pages further.<\/p>\n

\u00a0<\/strong>You can reply to comments via a private message<\/strong><\/p>\n

\"Reply
\n<\/a>When our audience posts to our Facebook, we are used to seeing actions like \u201cReply\u201d or \u201cLike.\u201d Now, you will notice an option to \u201cMessage.\u201d Instead of replying for the rest of Facebook to see, you can send a private message between you and your customer\/client. Think about the times where someone is having a problem and voicing their opinion on your page. You can and should reply to their comment appropriately, but if you need to discuss matters privately, you can have a one-on-one conversation.<\/p>\n

Pages are rewarded for being responsive<\/strong><\/p>\n

One of the most important parts of using social media for your business is responding. With the newest update, business pages that respond quickly are rewarded with a \u201cVery responsive to messages\u201d badge. Of course there is an equation that determines if you are \u201cvery responsive,\u201d but the general guidelines are:<\/p>\n