{"id":8249,"date":"2016-06-28T06:00:49","date_gmt":"2016-06-28T13:00:49","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=8249"},"modified":"2015-12-02T11:09:54","modified_gmt":"2015-12-02T19:09:54","slug":"7-steps-social-media-engagement","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/promote\/social-media-strategy\/7-steps-social-media-engagement\/","title":{"rendered":"7 Steps To Better Social Media Engagement"},"content":{"rendered":"

What makes for successful social media engagement?<\/h3>\n
\"Image

Image courtesy of Pixabay<\/a> and LoboStudioHamburg<\/a><\/p><\/div>\n

Most days, I am a Ping-Pong ball between Twitter, Facebook, Google+, Instagram, and Pinterest. The social-verse is exciting, ever shifting, and never sleeping, which motivates me to strive for highly engaging posts; producing quality over quantity in order to standout.<\/p>\n

The following seven steps have allowed me to be more successful with my posts and have led to better social media engagement:<\/strong><\/em><\/p>\n

1. Beef up all of your social media profiles.<\/strong>
\nSearches pick up on key words and that includes words listed in your social media profiles. Chisel out time to go through each of your profiles and fill out all of the information, inject key words, and inter-connect them where possible.<\/p>\n

2. Be visually appealing.<\/strong><\/p>\n

A best practice is to have custom photos on all of your social media profiles. For example, if you still have the common Twitter background, figure out what you need to do to create a branded one. Also, post photos frequently on all profiles.<\/p>\n

3. Make an editorial calendar.<\/strong>
\nBuild a social media editorial calendar that followers can count on. Many brands establish themed days (e.g. wisdom Wednesdays highlight quotes and inspiring posts, or video Fridays, etc.).<\/p>\n

4. Cross-promote.<\/strong>
\nAs much as possible, hashtag, tag others, mention others, connect with others; strive to constantly expand the reach and breadth of your posts by including others.<\/p>\n

5. Change up your cover photos.<\/strong>
\nPeriodically change your cover photos on LinkedIn, Facebook and Google+. When you do, it shows up in peoples\u2019 newsfeed.<\/p>\n

6. Engage yourself.<\/strong><\/p>\n

You\u00a0<\/i>also have to engage. I commit to 3 groups on LinkedIn, 3 groups on Facebook, and 2 communities on Google+ that I consistently follow and engage with. Whether it\u2019s a comment or submission, it is a great way to expose my brand and myself and directly engage with others.<\/p>\n

7. Stay up to speed.<\/strong>
\nPick your medium of choice (blog subscriptions, a Twitter list with influential social media marketers, books, etc.) and stay up on the latest trends in social media. I make it my business to read one Hubspot guide a weekend to learn about the latest updates and features on various social media platforms, as well as the best practices on how to use each one for business.<\/p>\n

If you\u2019re not doing any of these, implement one a week to, realistically, do all of them well. If you\u2019re doing some, then keep moving forward. Also, measure your post engagement after implementing some or all of these steps to determine what is working best for you and your business.<\/p>\n

-Jamie<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

What makes for successful social media engagement? Most days, I am a Ping-Pong ball between Twitter, Facebook, Google+, Instagram, and Pinterest. The social-verse is exciting, ever shifting, and never sleeping, which motivates me to strive for highly engaging posts; producing quality over quantity in order to standout. The following seven steps have allowed me to…<\/p>\n","protected":false},"author":3,"featured_media":8471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[673,21],"tags":[],"yoast_head":"\nSteps to Successful Social Media Engagement | Improve Your Posts<\/title>\n<meta name=\"description\" content=\"Social media is ever-changing. By implementing these 7 steps, you can improve you social media engagement and improve what you post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/planpromoteprosper.com\/7-steps-better-social-media-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steps to Successful Social Media Engagement | Improve Your Posts\" \/>\n<meta property=\"og:description\" content=\"Social media is ever-changing. 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