{"id":8255,"date":"2016-09-27T06:00:55","date_gmt":"2016-09-27T13:00:55","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=8255"},"modified":"2017-08-31T13:49:35","modified_gmt":"2017-08-31T20:49:35","slug":"hashtag-do-you-know-whats-hot","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/promote\/social-media-strategy\/hashtag-do-you-know-whats-hot\/","title":{"rendered":"Hashtags: Do You Know What\u2019s Hot"},"content":{"rendered":"

What is a hashtag? Where do you use them? What do they do?<\/h3>\n

Many of us have seen videos making fun of the recent spike in popularity of the hashtag while some of us have no idea what a hashtag is. Hashtags allow social media users, most commonly on Twitter, the ability to search for a certain topic and engage in conversation.<\/a> They are formatted as #Topic. For example, a user interested in a specific television show can search #InsertTVShowHere and find what people across a social media platform, like Twitter, are saying about that show. Social media platforms also display the most common \u201ctrending\u201d or \u201chot\u201d hashtags that allow users to see what is most commonly being talked about on the platform.<\/p>\n

It is a common misconception that hashtags can only be used on Twitter<\/a>. Platforms such as Facebook<\/a>, Instagram, Vine, Google+, Tumblr<\/a>, and Pinterest<\/a> also use hashtags to help organize content and conversations by topic. When a user searches for a specific hashtag, all content and conversations that have used that hashtag will be brought up. This provides a convenient way for interested consumers to find the information they are looking for and allows businesses to track the trends.<\/p>\n

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