{"id":8262,"date":"2016-12-13T06:00:35","date_gmt":"2016-12-13T14:00:35","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=8262"},"modified":"2020-11-28T14:32:46","modified_gmt":"2020-11-28T22:32:46","slug":"5-tips-improve-enewsletter-click-rate","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/promote\/business-communication-strategies\/5-tips-improve-enewsletter-click-rate\/","title":{"rendered":"5 Tips to Improve Your E-newsletter Click Through Rate"},"content":{"rendered":"
\"Image

Image courtesy of Pixabay<\/a> and Hebi65<\/a><\/p><\/div>\n

Emails, alerts, and notifications can easily be ignored or overseen. We all have spam blockers through our email accounts that filter our emails on a regular basis. But, as businesses, we use e-newsletters and we want that information to be seen by our consumers. So, how can you improve your e-newsletter click through rate and avoid falling into the \u201cspam\u201d category?<\/p>\n

1) Read more teasers:<\/h3>\n

Give your readers just enough content and add the \u201cRead more\u201d or \u201cFind out more\u201d teaser at the end to make them want to read on. Your subject line should catch their attention and be creative which leads us to\u2026.<\/p>\n

2) Creative and attention drawing wording<\/h3>\n

Nothing is worse than getting an email that makes you hear the Charlie Brown teacher in your head. \u201cWah wah wah\u201d or \u201cBlah blah blah.\u201d You want your readers to continue reading so be creative! Draw them in with creative wording that catches their attention and stands out from all of their other emails. Don\u2019t give away the entire subject of your email or e-newsletter in the subject line. For example, \u201cThis is what I am talking about\u201d doesn\u2019t work. Neither does \u201cInsert Subject Here.\u201d Be clever!<\/p>\n

3) Mobile friendly formatting<\/h3>\n

Consumers are using their cell phones or tablets to obtain information more and more. As we all know and have experienced, formatting for a cell phone versus formatting for a computer is VERY different. When sending out your e-newsletter, you need to make sure that it is mobile friendly! If a consumer receives your e-newsletter and it is not formatted to their mobile device, they may not read on.<\/p>\n

4) Be relevant and unique<\/h3>\n

Alright, there may be something worse than receiving an e-newsletter or email that makes you hear that \u201cWah wah wah\u201d voice in your head. Receiving something from a company that is completely irrelevant to their business would be worse! If you are a marketing company, don\u2019t send out an e-newsletter about accounting. Seems simple, but it happens all too often. Your content should be relevant to you and your consumers. Ask yourself if what you are sending out makes sense to your company! On top of being relevant, be unique. People can go to the internet and find information on nearly every topic possible. Be as unique as possible and include some personality.<\/p>\n

5) Manage your sending list<\/h3>\n

\u00a0<\/strong>When\u2019s the last time you went through your sending list? This may be a reason you aren\u2019t seeing success in your click through rate. Make sure email addresses are still valid and that your list includes all those who WANT to receive your e-newsletter.<\/p>\n

Bonus: Strategically place your call to action<\/h3>\n

It needs to stand out! It needs to catch the attention of your readers. It cannot be at the very beginning of your e-newsletter. Put yourself in the shoes of a consumer\u2026 Where in the e-newsletter would the call to action make you take action?<\/p>\n

-Bren<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Emails, alerts, and notifications can easily be ignored or overseen. We all have spam blockers through our email accounts that filter our emails on a regular basis. But, as businesses, we use e-newsletters and we want that information to be seen by our consumers. So, how can you improve your e-newsletter click through rate and…<\/p>\n","protected":false},"author":14,"featured_media":8574,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10,673],"tags":[],"yoast_head":"\nImproving Your Click Through Rate | Be Noticed<\/title>\n<meta name=\"description\" content=\"Spam blockers make the process of sending out information to our audience difficult. 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