{"id":8264,"date":"2017-01-10T06:00:49","date_gmt":"2017-01-10T14:00:49","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=8264"},"modified":"2021-09-14T17:58:39","modified_gmt":"2021-09-15T00:58:39","slug":"techniques-crosslinking-blog","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/promote\/techniques-crosslinking-blog\/","title":{"rendered":"Better Techniques for Cross-Linking on Your Blog"},"content":{"rendered":"\n<figure class=\"wp-block-image alignnone size-large wp-image-20533\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" data-src=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/ilya-pavlov-wbXdGS_D17U-unsplash-1024x684.jpg\" alt=\"\" class=\"wp-image-20533 lazyload\" data-srcset=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/ilya-pavlov-wbXdGS_D17U-unsplash-1024x684.jpg 1024w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/ilya-pavlov-wbXdGS_D17U-unsplash-300x200.jpg 300w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/ilya-pavlov-wbXdGS_D17U-unsplash-768x513.jpg 768w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/ilya-pavlov-wbXdGS_D17U-unsplash.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/684;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/ilya-pavlov-wbXdGS_D17U-unsplash-1024x684.jpg\" alt=\"\" class=\"wp-image-20533\" srcset=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/ilya-pavlov-wbXdGS_D17U-unsplash-1024x684.jpg 1024w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/ilya-pavlov-wbXdGS_D17U-unsplash-300x200.jpg 300w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/ilya-pavlov-wbXdGS_D17U-unsplash-768x513.jpg 768w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/ilya-pavlov-wbXdGS_D17U-unsplash.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Photo by&nbsp;<a href=\"https:\/\/unsplash.com\/@ilyapavlov?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Ilya Pavlov<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/unsplash.com\/s\/photos\/keyboard?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<p>There are a few <a href=\"https:\/\/propelbusinessworks.com\/promote\/building-business-websites-perform\/\" target=\"_blank\" rel=\"noreferrer noopener\">essential aspects to a blog<\/a>: content, keywords\/tags, a call to action, and links to relevant websites, articles, or pages. Often times, when you have written a blog, someone has posted a blog with additional information or your company has a relevant article or website page that you want to reference. Linking not only allows your blog readers to follow your links to the respective pages, but it improves your <a href=\"https:\/\/propelbusinessworks.com\/promote\/website-strategy\/understanding-seo\/https:\/\/propelbusinessworks.com\/promote\/website-strategy\/understanding-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>. When cross-linking, you need to keep your readers in mind. Is the link you are supplying relevant to the article or to your readers? Will they be asking \u201cSo what?\u201d or \u201cWhy is this here?\u201d after you have published your blog? So, what are some better techniques for cross-linking your blog?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) How do you create a hyperlink:<\/h3>\n\n\n\n<p>It is actually very simple! On your blogging website, such as WordPress or Blogger, there should be a button that looks like a link. First, highlight the text that you want your users to click in order to visit a new website or page. Then, click the link button. You will be asked to enter the URL you want to link to from an outside source OR you will be given the ability to link to existing content that is published through your blogging website. Click \u201cDone,\u201d \u201cOK,\u201d or \u201cUpdate\u201d and your hyperlink is created.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Choose the highlighted words wisely:<\/h3>\n\n\n\n<p>As mentioned in the previous technique, you MUST choose words to highlight in order to create a hyperlink. <a href=\"https:\/\/propelbusinessworks.com\/promote\/utilizing-your-blog-and-website-keywords\/\">Choosing these words<\/a> is a vital step to SEO success. The words you choose must be relevant to the website you are linking to and your article. For example, we are offering you some techniques on cross-linking your blog. If, I chose to hyperlink on this topic, I would not highlight \u201cAs mentioned in the previous technique\u201d to link to a blogging website. Instead, I would hyperlink \u201cWordpress\u201d or \u201cBlogger\u201d mentioned in the above technique. (Even better\u2026 try and use one of your keywords or tags to improve your SEO!)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/brett-jordan-POMpXtcVYHo-unsplash-1024x768.jpg\" alt=\"Better Techniques for Cross-Linking on Your Blog\" class=\"wp-image-21458 lazyload\" data-srcset=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/brett-jordan-POMpXtcVYHo-unsplash-1024x768.jpg 1024w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/brett-jordan-POMpXtcVYHo-unsplash-300x225.jpg 300w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/brett-jordan-POMpXtcVYHo-unsplash-768x576.jpg 768w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/brett-jordan-POMpXtcVYHo-unsplash-1536x1152.jpg 1536w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/brett-jordan-POMpXtcVYHo-unsplash-scaled.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/brett-jordan-POMpXtcVYHo-unsplash-1024x768.jpg\" alt=\"Better Techniques for Cross-Linking on Your Blog\" class=\"wp-image-21458\" srcset=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/brett-jordan-POMpXtcVYHo-unsplash-1024x768.jpg 1024w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/brett-jordan-POMpXtcVYHo-unsplash-300x225.jpg 300w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/brett-jordan-POMpXtcVYHo-unsplash-768x576.jpg 768w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/brett-jordan-POMpXtcVYHo-unsplash-1536x1152.jpg 1536w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/brett-jordan-POMpXtcVYHo-unsplash-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Photo by Brett Jordan on Unsplash<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3) Use a variety of cross-links:<\/h3>\n\n\n\n<p>It is a common misconception that when posting a blog, you must always link back to the same page (often your companies website). We recommend refraining from this! Try and add original crosslinks to your blog posts. People value new content they may have never seen before.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) Make it flow:<\/h3>\n\n\n\n<p>We have all seen blogs where are the links to mentioned websites appear at the bottom of the post. Instead of this technique, try to add the hyperlinks throughout your post as to make it flow. When you create a hyperlink, you are no longer seeing the URL (http:\/\/\u2026.), but you do see the highlighted words you selected now appearing blue and underlined (this is the link!). If you can incorporate the hyperlinks into your post without disrupting the flow of the article, great! You\u2019re on the right track.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/fikret-tozak-rfNLa1HL7eY-unsplash-1024x683.jpg\" alt=\"Better Techniques for Cross-Linking on Your Blog\" class=\"wp-image-21460 lazyload\" data-srcset=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/fikret-tozak-rfNLa1HL7eY-unsplash-1024x683.jpg 1024w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/fikret-tozak-rfNLa1HL7eY-unsplash-300x200.jpg 300w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/fikret-tozak-rfNLa1HL7eY-unsplash-768x512.jpg 768w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/fikret-tozak-rfNLa1HL7eY-unsplash-1536x1024.jpg 1536w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/fikret-tozak-rfNLa1HL7eY-unsplash-scaled.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/fikret-tozak-rfNLa1HL7eY-unsplash-1024x683.jpg\" alt=\"Better Techniques for Cross-Linking on Your Blog\" class=\"wp-image-21460\" srcset=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/fikret-tozak-rfNLa1HL7eY-unsplash-1024x683.jpg 1024w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/fikret-tozak-rfNLa1HL7eY-unsplash-300x200.jpg 300w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/fikret-tozak-rfNLa1HL7eY-unsplash-768x512.jpg 768w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/fikret-tozak-rfNLa1HL7eY-unsplash-1536x1024.jpg 1536w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/fikret-tozak-rfNLa1HL7eY-unsplash-scaled.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>Photo by Fikret tozak on Unsplash<\/figcaption><\/figure>\n\n\n\n<p>Although hyperlinks shared in your blog posts must be relevant, it does not mean they can\u2019t be fun. There are comical or lighthearted videos across the internet that touch on nearly ever topic. You can hyperlink to those if the humor is not crude, vulgar, or damaging to your brand. Consider your audience, but consider your <a href=\"https:\/\/propelbusinessworks.com\/promote\/business-communication-strategies\/establishing-a-brand-voice\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand image<\/a> first!<\/p>\n\n\n\n<p>So, now that you know a little more about the importance of cross-linking and hyperlinking in your blog posts\u2026 revisit some of your past blog articles and try to incorporate some hyperlinks if you haven\u2019t already. Keep in mind the above techniques when doing so!<\/p>\n\n\n\n<p><em>-Jamie<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are a few essential aspects to a blog: content, keywords\/tags, a call to action, and links to relevant websites, articles, or pages. Often times, when you have written a blog, someone has posted a blog with additional information or your company has a relevant article or website page that you want to reference. Linking&hellip;<\/p>\n","protected":false},"author":3,"featured_media":20533,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[673,23],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Cross-Linking on Your Blog | Increase your SEO<\/title>\n<meta name=\"description\" content=\"Knowing how to create hyperlinks &amp; cross-links on your blog is essential to SEO for your business. Propel offers some tips on getting started\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/planpromoteprosper.com\/better-techniques-cross-linking-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Cross-Linking on Your Blog | Increase your SEO\" \/>\n<meta property=\"og:description\" content=\"Knowing how to create hyperlinks &amp; cross-links on your blog is essential to SEO for your business. 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