{"id":8269,"date":"2017-03-28T06:00:00","date_gmt":"2017-03-28T13:00:00","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=8269"},"modified":"2020-11-28T14:32:32","modified_gmt":"2020-11-28T22:32:32","slug":"social-media-building-brands-business","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/promote\/social-media-strategy\/social-media-building-brands-business\/","title":{"rendered":"Social Media: Building Brands and Business"},"content":{"rendered":"<div id=\"attachment_20536\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20536\" class=\"size-large wp-image-20536 lazyload\" data-src=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/patrick-tomasso-KGcLJwIYiac-unsplash-1024x769.jpg\" alt=\"\" width=\"1024\" height=\"769\" data-srcset=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/patrick-tomasso-KGcLJwIYiac-unsplash-1024x769.jpg 1024w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/patrick-tomasso-KGcLJwIYiac-unsplash-300x225.jpg 300w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/patrick-tomasso-KGcLJwIYiac-unsplash-768x577.jpg 768w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/patrick-tomasso-KGcLJwIYiac-unsplash.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/769;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20536\" class=\"size-large wp-image-20536\" src=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/patrick-tomasso-KGcLJwIYiac-unsplash-1024x769.jpg\" alt=\"\" width=\"1024\" height=\"769\" srcset=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/patrick-tomasso-KGcLJwIYiac-unsplash-1024x769.jpg 1024w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/patrick-tomasso-KGcLJwIYiac-unsplash-300x225.jpg 300w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/patrick-tomasso-KGcLJwIYiac-unsplash-768x577.jpg 768w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/patrick-tomasso-KGcLJwIYiac-unsplash.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><p id=\"caption-attachment-20536\" class=\"wp-caption-text\">Photo by\u00a0<a href=\"https:\/\/unsplash.com\/@impatrickt?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Patrick Tomasso<\/a>\u00a0on\u00a0<a href=\"https:\/\/unsplash.com\/s\/photos\/social-media?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p><\/div>\n<p>Social media has changed the company we keep and the way we communicate with one another. Platforms like Twitter, Instagram and Facebook have taken social networking to the next level. Friends and family can stay in touch like never before. From a business perspective, social media is a powerful tool not only for promotion, but also building brand identity and community. With the rapid fire pace of our digital world, communicating your brand on social media platforms is more necessary than ever.<\/p>\n<p>There is a simple formula that your business can use to positively promote itself:<\/p>\n<h3 align=\"center\">Listen + Engage + Test = Success<\/h3>\n<p>OK, in all honesty\u2026 it\u2019s not as simple as it seems. Listening to what your customers want and need while engaging with them creatively is much easier said than done. Testing how your customers are responding to your brand is slightly easier but we\u2019ll get to that later. For now, here is some sound advice when trying to promote your brand on social media.<\/p>\n<h3><em>Build Trust<\/em><\/h3>\n<p>Build trust and a community of users by being actively engaged and responsive. If a customer has a question or needs assistance with something, quickly responding over social media outlets lets them know you are there to support them. This kind of response lets your customers know that you offer great, on the spot, customer service. This level of service can give your brand an edge by building loyalty and a sense of community.<\/p>\n<h3><em>Humanize your Brand<\/em><\/h3>\n<p>Social media can humanize a brand and give it a personality. Developing a personality that compliments your brand image is extremely important. If a business has more of a laid-back company culture, using humor or relaxed content is appropriate. If you are a more serious and highly professionally company, humor probably isn\u2019t the best way to go. The goal is to develop a voice that is true to your brand but also engaging with your consumers. Social media doesn\u2019t need to just be a platform for promotion but also personal interaction.<\/p>\n<h3><em>Content is king, keeping it relevant is the Queen.<\/em><\/h3>\n<p>Content is always referred to as one of the core components of social media. It\u2019s what attracts your followers and keeps them coming back for more. Attention spans are limited to seconds in this day and age; staying creative and informative can keep your customers connected to your brand. Establishing a good reputation with your customers can have a trickle down effect generating new connections with potential clients and business partners. Remember to replicate successful tactics but also continue experimenting. Balancing your content is key; aim to post relevant articles, high quality pictures, and creative text about what\u2019s new with your company.<\/p>\n<h3><em>Engage<\/em><\/h3>\n<p>Social media can be highly effective when used to your advantage. Platforms allow users to engage directly with brands and promote what they like. The overall goal is to have audience participation and reciprocation. Gaining followers only goes so far; actively engaging with them keeps your brand alive, fresh, and interesting. Contribute, somehow, to your follower\u2019s lives, post relevant information that is connected to the industry you work within and\/ or the world. Directly responding to questions or re-tweeting with followers are simple engagement tools that can take your customer interactions to the next level.<\/p>\n<h3><em>Test your impact<\/em><\/h3>\n<p>The more you know about the return on your social media the better. Sometimes, it\u2019s easy to see how your social media tactics are impacting your business. If you have a surge in purchases and followers, a correlation could be made. However, pinpointing when the best times to post are and what content is getting the best buzz requires more effort. Thankfully using tools like <a title=\"Crowdboosting\" href=\"http:\/\/crowdbooster.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Crowdbooster<\/a> and <a title=\"ArgyleSocial\" href=\"http:\/\/argylesocial.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Argyle Social <\/a>can help break down and test the effect of your social media activity. Both are social media measurement tools that can tell you your engagement levels overtime and even how much bang you are getting for your buck.<\/p>\n<p>Brand building on social media can establish a voice for your brand and trust with your customers. Building brand awareness and loyalty can strengthen your company\u2019s position within your industry. Don\u2019t be afraid to experiment with new interactive ideas and keep the conversation about your company alive and thriving. For more information about how to use social media to promote your brand check out the following links:<\/p>\n<p><a href=\"http:\/\/www.jureklepic.com\/2014\/02\/03\/clever-ways-to-use-social-media-to-grow-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Clever Ways to Use Social Media to Grow Your Business<\/strong><\/a> by Jure<\/p>\n<p><strong><a href=\"http:\/\/contentmarketinginstitute.com\/2013\/07\/manage-social-media-content-top-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">Manage Your Social Media With These Top Tools<\/a> <\/strong>by Content Marketing Institute<\/p>\n<p><em>-Mackenzie Priest<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media has changed the company we keep and the way we communicate with one another. Platforms like Twitter, Instagram and Facebook have taken social networking to the next level. Friends and family can stay in touch like never before. From a business perspective, social media is a powerful tool not only for promotion, but&hellip;<\/p>\n","protected":false},"author":14,"featured_media":20536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[673,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use Social Media | Build Your Identity &amp; Community<\/title>\n<meta name=\"description\" content=\"Social media is not just a powerful tool for promotion, but also building brand identity and community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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