{"id":8300,"date":"2018-06-12T06:00:26","date_gmt":"2018-06-12T13:00:26","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=8300"},"modified":"2022-02-25T18:22:41","modified_gmt":"2022-02-26T02:22:41","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/plan\/content-marketing\/","title":{"rendered":"What is \u201cContent Marketing\u201d?"},"content":{"rendered":"<div id=\"attachment_20578\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20578\" class=\"size-large wp-image-20578 lazyload\" data-src=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" data-srcset=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg 1024w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/skye-studios-NDLLFxTELrU-unsplash-300x200.jpg 300w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/skye-studios-NDLLFxTELrU-unsplash-768x512.jpg 768w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/skye-studios-NDLLFxTELrU-unsplash.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-20578\" class=\"size-large wp-image-20578\" src=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/skye-studios-NDLLFxTELrU-unsplash-1024x683.jpg 1024w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/skye-studios-NDLLFxTELrU-unsplash-300x200.jpg 300w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/skye-studios-NDLLFxTELrU-unsplash-768x512.jpg 768w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/skye-studios-NDLLFxTELrU-unsplash.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><p id=\"caption-attachment-20578\" class=\"wp-caption-text\">Photo by\u00a0<a href=\"https:\/\/unsplash.com\/@skyestudios?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Skye Studios<\/a>\u00a0on\u00a0<a href=\"https:\/\/unsplash.com\/s\/photos\/content?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p><\/div>\n<p>The phrase, \u201ccontent marketing\u201d is primarily used to describe marketing online by using social media, e-newsletters, blogging, etc.<\/p>\n<p>Do you think the term \u201ccontent marketing\u201d is just another marketing buzzword or a passing trend? Sure, the term may be another buzzword, but it\u2019s definitely not a passing trend.<\/p>\n<p>Although content marketing seems like a somewhat new idea, it has been around for a while. Plenty of businesses have used content in the form of printed documents and publications for marketing purposes.<\/p>\n<p>Currently, many businesses are moving much of their offline publishing to the internet. These savvy business owners and marketers fully understand that content marketing is essential for establishing and strengthening their <a href=\"https:\/\/propelbusinessworks.com\/promote\/website-strategy\/the-foundation-of-your-online-presence\/\" target=\"_blank\" rel=\"noopener\">online presence<\/a>.<\/p>\n<h2>So, what is content marketing? Here are a few things you need to know!<\/h2>\n<h3>Content marketing is an important piece of an overall inbound marketing strategy<\/h3>\n<p>Content Marketing Institute provides the following <a href=\"http:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">definition of content marketing<\/a>:<\/p>\n<blockquote><p><em>Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience \u2014 and, ultimately, to drive profitable customer action.<\/em><\/p><\/blockquote>\n<p>Traditional, or outbound, marketing is also known as \u201cinterruption\u201d marketing. In other words, this type of marketing involves businesses \u201cinterrupting\u201d decision-makers for the purpose of informing them about their brands and\/or products. Common outbound marketing methods include phone calls, direct mailers, trade shows, and face-to-face meetings.<\/p>\n<p>Inbound marketing, on the other hand, is where small business owners and marketers use a variety of online content to attract potential clients to their websites. Businesses are not interrupting or overtly selling their brand with inbound marketing. Instead, they are providing information, in the <a href=\"https:\/\/propelbusinessworks.com\/plan\/content-marketing-planning\/how-to-lead-by-content\/\" target=\"_blank\" rel=\"noopener\">form of content<\/a>, as a way of educating and informing their online audiences. Content marketing allows businesses to \u201csell\u201d their products and\/or solutions in a far more subtle fashion than outbound marketing.<\/p>\n<p>Here\u00a0is a list of some of the common types of content that marketers currently use for content marketing:<\/p>\n<ul>\n<li>Blogging<\/li>\n<li>Infographics<\/li>\n<li>Memes<\/li>\n<li>Images\/Graphics<\/li>\n<li>Videos<\/li>\n<li>Podcasts<\/li>\n<li>SlideShare presentations<\/li>\n<li>E-newsletters<\/li>\n<li>Social media posts<\/li>\n<\/ul>\n<h3>How effective is content marketing?<\/h3>\n<p>Small business owners and marketers are seeing positive results from using inbound marketing, and especially when they include content marketing in the mix.<\/p>\n<p>If you are still feeling skeptical about inbound\/content marketing, then these statistics about its value may help change your mind:<\/p>\n<ul>\n<li>Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% vs 0.5%)<\/li>\n<li>Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate<\/li>\n<li>Adopting an inbound strategy doubles average website conversion rates, from 6% to 12%<\/li>\n<li>Brands relying on inbound marketing save over $14 dollars for every new customer acquired<\/li>\n<li>Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing<\/li>\n<li>61% of consumers say they feel better about a company that delivers custom content, and are more likely to buy from that company<\/li>\n<li>Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online<\/li>\n<li>82% of marketers who blog see positive ROI for their inbound marketing<\/li>\n<li>B2B companies that blog generate 67% more leads per month than those who do not blog<\/li>\n<li>70% of consumers say content marketing makes them feel closer to the sponsoring company<\/li>\n<li>60% of buyers are inspired to seek out a product after reading content about it<\/li>\n<li>90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in<a href=\"https:\/\/propelbusinessworks.com\/guest-blogs\/relationships-matter\/\" target=\"_blank\" rel=\"noopener\"> building good relationships<\/a> with them<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><strong>Source:<\/strong> <em><a href=\"https:\/\/siteefy.com\/content-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Siteefy<\/a><\/em><\/p>\n<p>Do you agree that it sounds like content marketing is a win-win for the businesses that are using it \u2013 and also for the people who are seeking out valuable content online.<\/p>\n<p>At Plan Promote Prosper, we believe that most businesses are aware that strategic and consistent communication through content marketing equals increased revenue. However, we also understand that day-to-day operations take priority for most small business owners. We can help! If you\u2019re interested in learning more about how we help our clients with their content marketing, please <a href=\"http:\/\/planpromoteprosper.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">contact us online<\/a> or give us a call at (971) 238-4705.<\/p>\n<p><em>~ Jamie<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The phrase, \u201ccontent marketing\u201d is primarily used to describe marketing online by using social media, e-newsletters, blogging, etc. Do you think the term \u201ccontent marketing\u201d is just another marketing buzzword or a passing trend? Sure, the term may be another buzzword, but it\u2019s definitely not a passing trend. Although content marketing seems like a somewhat&hellip;<\/p>\n","protected":false},"author":3,"featured_media":20578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[696,672],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing | How it Works and Why it is Valuable<\/title>\n<meta name=\"description\" content=\"Content marketing is primarily used to describe marketing online by using social media, e-newsletters, blogging, etc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/planpromoteprosper.com\/content-marketing\/\" 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