{"id":8308,"date":"2018-10-09T06:00:48","date_gmt":"2018-10-09T13:00:48","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=8308"},"modified":"2022-01-13T19:35:07","modified_gmt":"2022-01-14T03:35:07","slug":"abcs-communication-plan","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/promote\/abcs-communication-plan\/","title":{"rendered":"The ABC’s of a Communication Plan"},"content":{"rendered":"
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Photo by\u00a0Daria Shevtsova<\/a>\u00a0on\u00a0Unsplash<\/a><\/p><\/div>\n

Marketing has come a long way from what has come to be known as \u201ctraditional marketing methods.\u201d Such marketing methods include flyers, newspaper ads, magazine articles and ads, radio announcements, TV commercials, and phone calls.<\/p>\n

The newer, more \u201cmodern\u201d marketing methods include email, blogging, vlogging, and social media. These newer concepts may seem foreign to marketers who learned the traditional style of marketing. In fact, making the change may seem overwhelming & confusing.<\/p>\n

However, with the help of our Communication Plan<\/a>, the switch doesn\u2019t have to be difficult.<\/p>\n

What is a communication plan?<\/em><\/strong>
\nThe communication plan is just that: a plan on how and where you should communicate with your audience. It provides you with a roadmap that you can use to make your business thrive and stay top-of-mind with your audience.<\/p>\n

Every company is different and therefore, every communication plan differs. As marketers, we know that every industry has something which makes it unique (different demographics, for example) \u2013 and the differences mean some social media platforms work better for specific industries than for others.<\/p>\n

What does the communication plan include?<\/em><\/strong><\/p>\n

The communication plan is a comprehensive, in-depth plan that guides you through several different means of communication; these include blogs, e-newsletters, and social media. The plan is broken into these parts:<\/p>\n