{"id":9170,"date":"2016-01-19T07:00:21","date_gmt":"2016-01-19T15:00:21","guid":{"rendered":"https:\/\/propelbusinessworks.com\/?p=9170"},"modified":"2019-01-26T19:43:54","modified_gmt":"2019-01-27T03:43:54","slug":"the-content-code","status":"publish","type":"post","link":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/","title":{"rendered":"The Content Code"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9171\" src=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/The-Content-Code-197x300.png\" alt=\"The Content Code\" width=\"197\" height=\"300\" srcset=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/The-Content-Code-197x300.png 197w, https:\/\/propelbusinessworks.com\/wp-content\/uploads\/The-Content-Code.png 462w\" sizes=\"(max-width: 197px) 100vw, 197px\" \/>The Content Code<\/strong> by <a href=\"https:\/\/twitter.com\/markwschaefer\" target=\"_blank\" rel=\"noopener\"><em>Mark Schaefer<\/em> <\/a>is an applicable slam dunk course in online and content marketing. After hearing about the book from an associate on the East Coast last year, I finally took the opportunity to buy the audio book on Audible in December.<\/p>\n<p>I wish I knew I would need to buy the paperback version, too. This book is packed with awesome advice, tips and how-to lists that I want to refer back to over and over.<\/p>\n<p>Honestly? I can&#8217;t recommend this resource enough!<\/p>\n<p>Thanks Mark! You knocked it out of the park with this one!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Content Code by Mark Schaefer is an applicable slam dunk course in online and content marketing. After hearing about the book from an associate on the East Coast last year, I finally took the opportunity to buy the audio book on Audible in December. I wish I knew I would need to buy the&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11],"tags":[825,824],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Content Code - Propel Businessworks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Content Code - Propel Businessworks\" \/>\n<meta property=\"og:description\" content=\"The Content Code by Mark Schaefer is an applicable slam dunk course in online and content marketing. After hearing about the book from an associate on the East Coast last year, I finally took the opportunity to buy the audio book on Audible in December. I wish I knew I would need to buy the&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/\" \/>\n<meta property=\"og:site_name\" content=\"Propel Businessworks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PropelBusinessworks\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-19T15:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-27T03:43:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/The-Content-Code-197x300.png\" \/>\n<meta name=\"author\" content=\"Jamie Teasdale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PropelBizworks\" \/>\n<meta name=\"twitter:site\" content=\"@PropelBizworks\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Teasdale\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/\"},\"author\":{\"name\":\"Jamie Teasdale\",\"@id\":\"https:\/\/propelbusinessworks.com\/#\/schema\/person\/f043aab1b60d35da3826d91972a19ca1\"},\"headline\":\"The Content Code\",\"datePublished\":\"2016-01-19T15:00:21+00:00\",\"dateModified\":\"2019-01-27T03:43:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/\"},\"wordCount\":102,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/propelbusinessworks.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/The-Content-Code-197x300.png\",\"keywords\":[\"Book Review\",\"The Content Code\"],\"articleSection\":[\"Business Growth Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/\",\"url\":\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/\",\"name\":\"The Content Code - Propel Businessworks\",\"isPartOf\":{\"@id\":\"https:\/\/propelbusinessworks.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/The-Content-Code-197x300.png\",\"datePublished\":\"2016-01-19T15:00:21+00:00\",\"dateModified\":\"2019-01-27T03:43:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#primaryimage\",\"url\":\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/The-Content-Code.png\",\"contentUrl\":\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/The-Content-Code.png\",\"width\":462,\"height\":704},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/propelbusinessworks.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prosper\",\"item\":\"https:\/\/propelbusinessworks.com\/category\/prosper\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Business Growth Strategy\",\"item\":\"https:\/\/propelbusinessworks.com\/category\/prosper\/business-growth-strategy\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"The Content Code\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/propelbusinessworks.com\/#website\",\"url\":\"https:\/\/propelbusinessworks.com\/\",\"name\":\"Propel Businessworks\",\"description\":\"Brand, Website, Digital and Content Marketing Company, Portland, OR\",\"publisher\":{\"@id\":\"https:\/\/propelbusinessworks.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/propelbusinessworks.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/propelbusinessworks.com\/#organization\",\"name\":\"Propel Businessworks\",\"url\":\"https:\/\/propelbusinessworks.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/propelbusinessworks.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/Propel_Final.png\",\"contentUrl\":\"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/Propel_Final.png\",\"width\":540,\"height\":288,\"caption\":\"Propel Businessworks\"},\"image\":{\"@id\":\"https:\/\/propelbusinessworks.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PropelBusinessworks\",\"https:\/\/x.com\/PropelBizworks\",\"https:\/\/www.instagram.com\/propelbizworks\",\"https:\/\/www.linkedin.com\/company\/propel-businessworks\",\"https:\/\/www.pinterest.com\/propelbizworks\/\",\"https:\/\/www.youtube.com\/user\/PropelBusinessworks\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/propelbusinessworks.com\/#\/schema\/person\/f043aab1b60d35da3826d91972a19ca1\",\"name\":\"Jamie Teasdale\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/propelbusinessworks.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/86a2adb342989ad880f83aa6732b8ef5?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/86a2adb342989ad880f83aa6732b8ef5?s=96&r=g\",\"caption\":\"Jamie Teasdale\"},\"description\":\"Jamie Teasdale founded Propel Businessworks, a small business development company, in 2009. Since then, she has been lending insight and creativity to businesses all over the U.S., giving them the tools they need to plan, promote, and prosper.\",\"sameAs\":[\"https:\/\/propelbusinessworks.com\",\"https:\/\/x.com\/PropelBizworks\"],\"url\":\"https:\/\/propelbusinessworks.com\/author\/jamieteasdale\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Content Code - Propel Businessworks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/","og_locale":"en_US","og_type":"article","og_title":"The Content Code - Propel Businessworks","og_description":"The Content Code by Mark Schaefer is an applicable slam dunk course in online and content marketing. After hearing about the book from an associate on the East Coast last year, I finally took the opportunity to buy the audio book on Audible in December. I wish I knew I would need to buy the&hellip;","og_url":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/","og_site_name":"Propel Businessworks","article_publisher":"https:\/\/www.facebook.com\/PropelBusinessworks","article_published_time":"2016-01-19T15:00:21+00:00","article_modified_time":"2019-01-27T03:43:54+00:00","og_image":[{"url":"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/The-Content-Code-197x300.png"}],"author":"Jamie Teasdale","twitter_card":"summary_large_image","twitter_creator":"@PropelBizworks","twitter_site":"@PropelBizworks","twitter_misc":{"Written by":"Jamie Teasdale"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#article","isPartOf":{"@id":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/"},"author":{"name":"Jamie Teasdale","@id":"https:\/\/propelbusinessworks.com\/#\/schema\/person\/f043aab1b60d35da3826d91972a19ca1"},"headline":"The Content Code","datePublished":"2016-01-19T15:00:21+00:00","dateModified":"2019-01-27T03:43:54+00:00","mainEntityOfPage":{"@id":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/"},"wordCount":102,"commentCount":0,"publisher":{"@id":"https:\/\/propelbusinessworks.com\/#organization"},"image":{"@id":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#primaryimage"},"thumbnailUrl":"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/The-Content-Code-197x300.png","keywords":["Book Review","The Content Code"],"articleSection":["Business Growth Strategy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/","url":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/","name":"The Content Code - Propel Businessworks","isPartOf":{"@id":"https:\/\/propelbusinessworks.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#primaryimage"},"image":{"@id":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#primaryimage"},"thumbnailUrl":"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/The-Content-Code-197x300.png","datePublished":"2016-01-19T15:00:21+00:00","dateModified":"2019-01-27T03:43:54+00:00","breadcrumb":{"@id":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#primaryimage","url":"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/The-Content-Code.png","contentUrl":"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/The-Content-Code.png","width":462,"height":704},{"@type":"BreadcrumbList","@id":"https:\/\/propelbusinessworks.com\/prosper\/business-growth-strategy\/the-content-code\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/propelbusinessworks.com\/"},{"@type":"ListItem","position":2,"name":"Prosper","item":"https:\/\/propelbusinessworks.com\/category\/prosper\/"},{"@type":"ListItem","position":3,"name":"Business Growth Strategy","item":"https:\/\/propelbusinessworks.com\/category\/prosper\/business-growth-strategy\/"},{"@type":"ListItem","position":4,"name":"The Content Code"}]},{"@type":"WebSite","@id":"https:\/\/propelbusinessworks.com\/#website","url":"https:\/\/propelbusinessworks.com\/","name":"Propel Businessworks","description":"Brand, Website, Digital and Content Marketing Company, Portland, OR","publisher":{"@id":"https:\/\/propelbusinessworks.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/propelbusinessworks.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/propelbusinessworks.com\/#organization","name":"Propel Businessworks","url":"https:\/\/propelbusinessworks.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/propelbusinessworks.com\/#\/schema\/logo\/image\/","url":"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/Propel_Final.png","contentUrl":"https:\/\/propelbusinessworks.com\/wp-content\/uploads\/Propel_Final.png","width":540,"height":288,"caption":"Propel Businessworks"},"image":{"@id":"https:\/\/propelbusinessworks.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PropelBusinessworks","https:\/\/x.com\/PropelBizworks","https:\/\/www.instagram.com\/propelbizworks","https:\/\/www.linkedin.com\/company\/propel-businessworks","https:\/\/www.pinterest.com\/propelbizworks\/","https:\/\/www.youtube.com\/user\/PropelBusinessworks"]},{"@type":"Person","@id":"https:\/\/propelbusinessworks.com\/#\/schema\/person\/f043aab1b60d35da3826d91972a19ca1","name":"Jamie Teasdale","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/propelbusinessworks.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/86a2adb342989ad880f83aa6732b8ef5?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/86a2adb342989ad880f83aa6732b8ef5?s=96&r=g","caption":"Jamie Teasdale"},"description":"Jamie Teasdale founded Propel Businessworks, a small business development company, in 2009. Since then, she has been lending insight and creativity to businesses all over the U.S., giving them the tools they need to plan, promote, and prosper.","sameAs":["https:\/\/propelbusinessworks.com","https:\/\/x.com\/PropelBizworks"],"url":"https:\/\/propelbusinessworks.com\/author\/jamieteasdale\/"}]}},"_links":{"self":[{"href":"https:\/\/propelbusinessworks.com\/wp-json\/wp\/v2\/posts\/9170"}],"collection":[{"href":"https:\/\/propelbusinessworks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/propelbusinessworks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/propelbusinessworks.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/propelbusinessworks.com\/wp-json\/wp\/v2\/comments?post=9170"}],"version-history":[{"count":0,"href":"https:\/\/propelbusinessworks.com\/wp-json\/wp\/v2\/posts\/9170\/revisions"}],"wp:attachment":[{"href":"https:\/\/propelbusinessworks.com\/wp-json\/wp\/v2\/media?parent=9170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/propelbusinessworks.com\/wp-json\/wp\/v2\/categories?post=9170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/propelbusinessworks.com\/wp-json\/wp\/v2\/tags?post=9170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}