The Propel branding process was one of the most fun I’ve had creating something. When the word and name propel came to the surface and passed all the tests I didn’t know how many people would call me The Propeller for years to come…
After a decade, in 2019, I finally went for it and tagged my vehicle PROPLR.
Since then I’ve had fun answering questions of what it means to me…
“Are you a pilot?” (no, but my brother is)
“Do you own a boat?” (well, yes, I do, but …)
Instead of explaining too much, I simply say, “It’s a nickname. I’m the Propeller.”
And now you know why my enewsletters and social blasts come from… wait for it, The Propeller’s Desk.
Here’s to positive and fun nicknames that continue propelling and reinforcing my mission in life.
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