Best Digital Marketing Strategies for Small Business Owners in 2025

In the rapidly evolving digital landscape of 2025, small business owners really need to adopt innovative marketing strategies to stay competitive and connect with their target audiences effectively. Here are a few key digital marketing strategies small businesses should seriously consider this year: 1. Emphasize the Customer Experience (CX) in Social Media Engagement Social media…

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Shifting Gears: Adopting the Mindset of a Business Owner

Transitioning from employee to business owner is a transformative experience that demands more than just a change in job title. It requires a profound shift in perspective, where the focus moves from following directives to setting the course. This transition is not merely about acquiring new skills but about redefining how you perceive challenges and…

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Top Content Marketing Trends for Small Businesses in 2024

As a small business owner, staying on top of content marketing trends is a must for growth and brand visibility. In this article, we’ll explore the top content marketing trends for 2024 and show how you can use them to benefit your business. 1. Storytelling Through User-Generated Content Storytelling is nothing new in marketing, but…

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Making Data Analytics Your Secret Weapon

In today’s fast-paced business environment, the role of data analytics has never been more pivotal. Utilizing analytics can fundamentally shift how organizations design products, engage with customers, and make key strategic decisions. In this article, we delve into essential tactics businesses can employ to make data analytics an integral part of their ongoing operations at…

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Shapeshifting Priorities | A Mother’s Day Reflection

As anyone would guess, life has changed dramatically since becoming a mom. For years I prioritized my full time role as a business champion and much of my energy was given to small businesses, owners and teams who were looking for growth. It fueled me and I was immersed in growing a company businesses would…

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Overcoming Leadership Challenges in Modern Organizations

Leadership is a multifaceted endeavor that extends far beyond mere management. It’s about inspiring others, making tough decisions, and navigating the complex landscape of today’s business environment. As you embark on this journey, understanding the nuances of effective leadership can transform challenges into opportunities for growth and development. This guide, courtesy of Propel Businessworks, explores…

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Learning As You Go: Lessons We Take With Us

Recently, I found a yellow legal note pad with notes I had scribbled down in April of 2009. That was fifteen years ago this month and I can still vividly remember the moments I was living. The economy had tanked in 2008 and companies were folding left and right. We thought we were safe, but…

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Fostering Community Well-Being: How Small Businesses Drive Health and Prosperity

Small businesses weave threads beyond economic growth in the tapestry of a community’s vitality. They are the heartbeat of local neighborhoods, innovation engines, and health and well-being catalysts. While they contribute significantly to the economic landscape, their impact extends further, reaching into the realm of community health and prosperity. This article, courtesy of Propel Businessworks,…

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