Small Business Organization: Where Should an Entrepreneur Start?

Small business owners and entrepreneurs face the challenge of wearing ALL the hats. With or without team members, we are responsible for making or doing the thing we sell, answering the phone, responding to emails and incoming inquiries, and handling sales and marketing and bookkeeping and taxes, to name a few. It’s no surprise overwhelm creeps…

Read More

3 Steps to Successful Competitive Market Research

As the saying goes, keep your friends close and your enemies closer. When you’re a business owner, it’s critically important for you to be aware of what your competition is doing. Of course, this is important when you’re in the startup phase, but even once you’ve been established in business for years it’s still a…

Read More

5 Keys to Actually Making a Difference with Your Customer Service

We’ve likely all experienced good customer service and bad customer service. Chances are, they both stick out in your head for different reasons. And while our individual experiences differ, the statistics don’t lie: According to Retently, 82% of consumers are likely to leave your brand because of the service they get, not your pricing or…

Read More

The Impact of Branding (it’s not just about a logo)

What impact does branding have? Let’s start here: When you hear the word ‘brand’ what do you think of? It may be a company like Nike, or Apple, or Target. You might picture a particular product that a company has advertised or that you’ve come across that impacted or spoke to you. You may recall…

Read More

Establishing A Brand Voice

Establishing A Brand Voice

“This widdle piddy went to market…” Tweety bird says as he pulls off one of Catstello’s toes from the wire he’s hanging onto in ‘A Tale of Two Kitties’. (1942) But how does a business create a unique voice? Let’s review a few key components… #1. What is your mission?  Without a Mission Statement, a business can get trapped…

Read More

Movement: The Ultimate Form of Self-Care

Tennis has been a. favorite form of movement and self-care

The fact that movement is extremely vital to our physical and mental health isn’t exactly groundbreaking news. These days, there’s articles aplenty outlining scientific-based evidence that demonstrates exercise is a positive influence on our overall wellbeing and longevity. I’ve been involved in sports since the tender age of 4, so I’m well-accustomed to the benefits…

Read More

40 Self-Care Ideas To Keep You Balanced

Self-Care Keeps You Balanced I’ve had to learn this one the hard way. Multiple times. Since I hope I’m done learning it, I hope you’ll learn from my mistakes and prioritize your own self-care. As entrepreneurs, hopefully we feel we are made to do what we do. Even knowing you must wear all the hats…

Read More

Blogging: Make Search Engines Love You!

What SEO keywords should I use

Create SEO friendly content and hone in on your keywords “What SEO keywords should I use?” has become a cubical question to ask in business blogging. We can no longer install a Search Engine Optimization (SEO) plugin and add an exhaustive list of words to every page of our blog. With each of Google’s releases…

Read More

Don't miss all the

 

 coming to our subscribers in 2019! 

Get the E-Newsletter:

Goodies!

Get ALL the 

Goodies!

we're giving away in 2019!

Pin It on Pinterest