8 Ways to Build Your Website Traffic

Your website is one of your most important assets as a business. It serves as the hub for your online presence, the place all other profiles and platforms point back to. Building a website is only part of success; the other piece is building traffic so your site is a resource your existing and potential…

Read More

Keep Track of Your Social Media Progress

Businesses worldwide have adopted social media marketing as part of their overall marketing strategy. Whether they are posting to Twitter, Facebook, Google+, Instagram, Pinterest, Tumblr, YouTube, or all of the above, businesses around the globe are reaching their audiences through the use of social media. Now, businesses can post to social media and engage with…

Read More

The ABC’s of a Communication Plan

Marketing has come a long way from what has come to be known as “traditional marketing methods.” Such marketing methods include flyers, newspaper ads, magazine articles and ads, radio announcements, TV commercials, and phone calls. The newer, more “modern” marketing methods include email, blogging, vlogging, and social media. These newer concepts may seem foreign to…

Read More

Take It Easy: One Platform at a Time

Small business owners have probably been hearing for some time now that they need to be on social media. However, they may be wondering how they could possibly take on yet another thing? With so many social platforms they could be on, they may start believing that it’s too difficult to possibly manage every platform…

Read More

A New Perspective on Your Market: Market Research

When you started your small business, you more than likely spent hours performing market research to better understand the market size, needs of the market, and your competitors. You gathered as much information as possible prior to the development of your brand and communication strategies. Who is your market? How old are they? Is your…

Read More

Congratulations! You’ve Launched A New Website: Now What?

You’ve been working diligently to get your new website to perfection and spent hours upon hours doing the following: choosing a design choosing colors/fonts creating fresh content with keywords integrated selecting images that portray your content and are ethical (i.e. copyright infringement) making sure you end up on the correct landing pages And now, you…

Read More

4 Things to Consider In Your Email Marketing Planning

Have you decided it’s the right time for your business to join the many businesses already using email marketing? If so, you are making a wise decision. For one thing, email is still one of the most effective means of communicating with your audience and driving more business. According to a recent stat quoted by…

Read More

How to Choose the Best Social Media Tools for 2018

social media tools

Social media is more powerful today than ever before. As we head deeper into 2018 and the era of customer experience, people around the world are using their social channels not just to communicate with friends and family, but to learn about brands and make purchasing choices too. While, in the beginning, social media platforms…

Read More

Outsourcing: It Doesn’t Have to Be Scary

What is your first thought when someone mentions, “outsourcing”? For some of us, it may call to mind examples such as the call centers that are located overseas. However, outsourcing has become – and continues to be – so much more. Entrepreneur.com provides the following definition of outsourcing: The practice of having certain job functions…

Read More

10 Reasons Your Business Should Be On Social Media

It is safe to say that most businesses today are on at least one social media platform. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, a whopping 92% of the 2,800 marketers surveyed revealed that social media is important for their business. This percentage is up from 86% in 2013. A 2014…

Read More

Pin It on Pinterest

Share This