Best Digital Marketing Strategies for Small Business Owners in 2025
In the rapidly evolving digital landscape of 2025, small business owners really need to adopt innovative marketing strategies to stay competitive and connect with their target audiences effectively. Here are a few key digital marketing strategies small businesses should seriously consider this year: 1. Emphasize the Customer Experience (CX) in Social Media Engagement Social media…
Read MoreShifting Gears: Adopting the Mindset of a Business Owner
Transitioning from employee to business owner is a transformative experience that demands more than just a change in job title. It requires a profound shift in perspective, where the focus moves from following directives to setting the course. This transition is not merely about acquiring new skills but about redefining how you perceive challenges and…
Read MoreExpanding Your Horizons: Buying a Bigger House for Your Growing Home Business
As your home-based business flourishes, the need for a larger space becomes inevitable. With an expanding enterprise under your roof, your living and working environment dynamics are bound to evolve. Finding a house that not only fits your personal life but also caters to the growing demands of your business requires careful planning and strategic…
Read MoreTop Content Marketing Trends for Small Businesses in 2024
As a small business owner, staying on top of content marketing trends is a must for growth and brand visibility. In this article, we’ll explore the top content marketing trends for 2024 and show how you can use them to benefit your business. 1. Storytelling Through User-Generated Content Storytelling is nothing new in marketing, but…
Read MoreMaking Data Analytics Your Secret Weapon
In today’s fast-paced business environment, the role of data analytics has never been more pivotal. Utilizing analytics can fundamentally shift how organizations design products, engage with customers, and make key strategic decisions. In this article, we delve into essential tactics businesses can employ to make data analytics an integral part of their ongoing operations at…
Read MoreShapeshifting Priorities | A Mother’s Day Reflection
As anyone would guess, life has changed dramatically since becoming a mom. For years I prioritized my full time role as a business champion and much of my energy was given to small businesses, owners and teams who were looking for growth. It fueled me and I was immersed in growing a company businesses would…
Read MoreOvercoming Leadership Challenges in Modern Organizations
Leadership is a multifaceted endeavor that extends far beyond mere management. It’s about inspiring others, making tough decisions, and navigating the complex landscape of today’s business environment. As you embark on this journey, understanding the nuances of effective leadership can transform challenges into opportunities for growth and development. This guide, courtesy of Propel Businessworks, explores…
Read MoreLearning As You Go: Lessons We Take With Us
Recently, I found a yellow legal note pad with notes I had scribbled down in April of 2009. That was fifteen years ago this month and I can still vividly remember the moments I was living. The economy had tanked in 2008 and companies were folding left and right. We thought we were safe, but…
Read MoreFostering Community Well-Being: How Small Businesses Drive Health and Prosperity
Small businesses weave threads beyond economic growth in the tapestry of a community’s vitality. They are the heartbeat of local neighborhoods, innovation engines, and health and well-being catalysts. While they contribute significantly to the economic landscape, their impact extends further, reaching into the realm of community health and prosperity. This article, courtesy of Propel Businessworks,…
Read MoreTechnology Requires Patience, Perseverance, and Critical Thinking
I was born in 1980, before cell phones, personal computers, or even email and social media. The world was more simple back then. We played outside with neighborhood kids, drank from the hose, and built forts and Lego empires with our imaginations instead of big kits and fancy toys. But what I’ve learned over these…
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