You(!), business owner… only you are responsible for the business brand your company embodies, shares, and the consistency with which it operates…
Yes, you may have team members who represent you, but ultimately, it comes down to how YOU instill standards.
How do YOU approve brand messaging? How do YOU create and exemplify the customer experience? How do YOU create and uphold the reputation of your company, your brand?
Think about that and never take back seat to your brand, lead it! You ARE your brand.
Unless otherwise noted, every photo, caption, word, and all content on this site is property of Jamie Teasdale and Propel Businessworks, copyrighted, and may not be copied without prior approval.
