Posts by Guest Author
Fostering Community Well-Being: How Small Businesses Drive Health and Prosperity
Small businesses weave threads beyond economic growth in the tapestry of a community’s vitality. They are the heartbeat of local neighborhoods, innovation engines, and health and well-being catalysts. While they contribute significantly to the economic landscape, their impact extends further, reaching into the realm of community health and prosperity. This article, courtesy of Propel Businessworks,…
Read MoreDid You Ask for the Sale?
A long time ago, in a galaxy far, far away, I was on the organizing committee for a huge event. We rented out a venue that could hold 1500 people and hoped to fill it as full as possible. We engaged a well-known author and speaker. We had multiple teams of volunteers handling the event…
Read MoreHow to Choose the Best Social Media Tools for 2018
Social media is more powerful today than ever before. As we head deeper into 2018 and the era of customer experience, people around the world are using their social channels not just to communicate with friends and family, but to learn about brands and make purchasing choices too. While, in the beginning, social media platforms…
Read MoreStartup Lessons You Don’t Want To Learn The Hard Way
On average, about 50% of new businesses close their doors only 5 years after incorporation. The notion provides some comfort when compared to the usual adage that half of newfound companies fail during their first year, but the fact still stands that a company is most vulnerable during the first few years of its life-cycle.…
Read MoreHow to Automate (Almost) Everything on Your Website
Managing a business website can be a time-consuming endeavor. In order to grow and scale your business operations, you should be looking at ways of automating website management tasks. Setting up automation tools will ensure that you are prepared to meet the changing demands of consumers, and will also give you more time to invest…
Read More6 Reasons Social Media Customer Care is for You
A lot goes through a customer’s mind before they make a purchasing decision, and a big part of this decision lies in the customer care that they receive from a company. In order to stay ahead of the game, you need to be providing the best customer care possible, and one of the best ways…
Read MoreSocial Media Engagement 101: How to Help Increase Your Follower Interaction
Most of the businesses nowadays use different social media platforms to market their products and services to the general public. It has quickly become a trend since businesses can make use of Instagram or Facebook’s features for free. Once your business has a large number of followers or likes, it will be easier for you…
Read MoreGrowing Your Brand’s Social Media Following
In 2017, social media has become a key part of every business. Executed well, it delivers measurable results in sales and brand awareness, and is an excellent way of reaching large numbers of people at a low cost. Facebook currently has 2 billion monthly users, with adults aged 18-34 most likely to follow and engage with…
Read More5 Powerful Photos that Tell Your Brand Story
Photography elicits a response, unlike any other storytelling medium. Visual assets tell a brand story without the need of language or prose. They bridge gaps where words fail, even bridging languages. Imagery expresses unique personalities while encouraging interaction. Powerful photographs have powerful stories behind them. A brand story can serve many purposes, and utilizing the…
Read MoreLeadership 101: Key Steps to Becoming a Successful and Respected Business Leader
Aspiration to leadership is not an uncommon trait. We all grow up wanting to be captain of the team, head of our class or the center of our social circle. In business, leadership often becomes a measure of success in part because it’s typically the leaders who receive accolades and additional compensation. However, we all…
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