Posts by Guest Author
Four Overlooked Ways Start-Ups Can Use Technology to Boost Their Reputation
An unlikely role model for start-ups is NASA. Since the mid 1960’s, their budget has been shrinking. In some respects, it’s beginning to behave like a start-up, causing the best and brightest minds in the country to apply their intellect to cost analysis in addition to engineering form and function. Space exploration is being accomplished…
Read More3 Reasons to Consider A Co-Working Space Outside Your Home
There are many reasons to consider an office outside the home. Concentrating on work might be easier if you’re not at home seeing laundry or yard work or (you fill in the blank). It might help you to keep some separation and balance between your work life and home life. A nice office space gives…
Read MoreOccasional Absenteeism and Lost Productivity
Low back pain… Cold, Cough, Flu…. Sinusitis… Laryngitis… Gastroenteritis (Stomach Flu) What do these ailments have in common? These are the frequently cited reasons for occasional absenteeism and lost productivity in the workplace, followed closely by childcare responsibilities and on-the-job injuries. As an immediate care physician in the Portland area over the last seven years,…
Read More5 Ways You Can Inspire Brand Loyalty
With the vastness of the internet and being able to get any product or service at the touch of the button — and delivered to your house too — it’s hard to be the top dog when it comes to your industry. That’s where brand loyalty comes in. Developing buyers that will either come back…
Read More6 Simple Ways to Remedy Record Keeping Madness
Small business owners begin their business because they have a true passion for the service or product that they offer. Many small business owners are unpleasantly surprised by the amount of time that is required for marketing, networking, maintaining relationships, bookkeeping, and record keeping for the business. The fact is that no matter how much…
Read MorePlatform Checklist: A Business Owner’s Guide to WordPress
You have a business to run! So, how is running a WordPress powered website going to make you more effective? How can it build trust and empower people to actively engage with you and your service/product/platform? Here’s why WordPress is a favorite platform for business websites: 1) WordPress Websites Make Clear Communication Simple One of…
Read MoreStop making hiring mistakes, learn 3 counter-intuitive tips
Hire the right person over the right skills I believe the largest hiring mistake that’s pervasive in American business falls within the interviewers subconscious bias towards hiring people we like, which often means people like us. DON’T DO THIS – IT WILL KILL YOUR BUSINESS! Every company needs the right assemblage of different types of…
Read MorePlatform Checklist: A Business Owner’s Guide to Google+
As a business strategist, I am secretly a slow adopter to most of the latest, greatest formulas, tactics and platforms. I often opt to evaluate after the first wave passes, and work the bugs out on what my clients and I “really” need in order to support our goals and lifestyle. Google+ is a whole new world…
Read MoreInterview with the Expert: Maggie Palmer, PR specialist
Maggie Palmer, PR specialist, is the Principal/Owner of MKP Creative, a full service Public Relations firm specializing in integrated marketing and social media. MKP represents clients in the health and wellness industry, authors, small businesses, non-profits and more. She is also a published author and has written for various publications in Ohio, Los Angeles, Chicago and…
Read MoreInterview with the Expert: Jeff Barram, Website Development Ninja
With a B.A. in Business Marketing and a Masters Degree in Business, Jeff Barram, co-founder of Sproutbox Media, has over 8 years of experience in the marketing industry. Sproutbox Media offers services that include website projects, search engine optimization (SEO) assistance, Pay-Per-Click (PPC), and branding with logo/identity development. We were lucky enough to grab a few…
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