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“Should Your Agency Say Goodbye To Social Media?”: Jamie Interviewed by Brooke Sellas for Social Media Examiner’s Marketing Agency Show
This month I was asked to share my story and thoughts on how Propel, as a marketing agency, left social media services behind and forged a new trail without it. Listen to the podcast or watch it on YouTube, and see the Q&A notes below. Being interviewed by Brooke Sellas for Social Media Examiner’s Marketing…
Read MoreHow Leaving Social Media and Taking Control of My Content Improved My Business… and My Life
Originally written for and published on ProductiveFlourishing.com on October 21, 2021 I wanted to do it in 2017. I even wrote about my disillusionment with social media and the luster wearing off back then, but couldn’t bring myself to pull the lever and leave. After all, social media has been part of my small business startup, strategy,…
Read MoreWhy I *Really* Escaped Traditional Social Medias
Since jumping ship from traditional social medias I’ve experienced a few things I actually anticipated, and others I didn’t. I expected to feel lighter and freer. I knew people would ask about how and why and probably say “but, aren’t you in marketing?” What I didn’t expect was how long it would take me to…
Read MoreDid You Ask for the Sale?
A long time ago, in a galaxy far, far away, I was on the organizing committee for a huge event. We rented out a venue that could hold 1500 people and hoped to fill it as full as possible. We engaged a well-known author and speaker. We had multiple teams of volunteers handling the event…
Read MoreSteps for Doing an Online Brand Audit & Why It’s Important
Pause for a moment, and let’s ponder something together: When you search for your business online, what shows up? Go now and take a look. What does that search result yield? And what does it say about you? Here’s the straight truth: These days, your online brand precedes you. Whether you know it, ignore it,…
Read MoreBrand Images Are Worth a Thousand Words
Using pictures and graphics to accurately represent your brand image Your brand is the “face” of your business. It reflects your company culture, values, mission, and purpose. Let’s assume you’ve already taken your company’s brand image seriously by identifying your target market and crafting your brand to speak to them. That’s the first step, and…
Read More5 Things to Consider In Your Email Marketing Plan
Email marketing is an important – but often overlooked and undervalued – component of your marketing strategy. The benefits are simple. Over 3.5 billion people globally have an email address, and email remains the primary method of online communication. On top of that, statistics indicate you’ll get a $21 return for every $1 you spend on an email…
Read MoreSocial Media: it’s Not Just About Being Social
The Importance of Social Media for Businesses This morning on the way to work, I was slapped on the back by Facebook, hit over the head with Twitter, and nagged at by Pinterest. But I am here to tell you that these debatably over-saturated platforms are crucial to your brand recognition, customer relations, and loyalty…
Read MoreThe Importance of Your Blogging Community
If you’ve been implementing a content marketing strategy for your business, you know one of the most important aspects of this online communication is the conversation it sparks between you and your followers. This relationship is the reason we do marketing at all. While it feels natural for this dialogue to happen on social media…
Read MoreWhat Does Your Social Media Say About You?
Building a cohesive, consistent, valuable online presence for your business Square rocks it on Facebook. The New Yorker is dominating Twitter. And West Elm is killing Pinterest. Does ExxonMobil Corporation even have a Facebook page? How does Lil Wayne‘s Twitter have so many followers? These are some good, interesting, and bad examples from which to stem your social media voice. We all…
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