Email marketing is an important – but often overlooked and undervalued – component of your marketing strategy. The benefits are simple. Over 3.5 billion people globally have an email address, and email remains the primary method of online communication. On top of that, statistics indicate you’ll get a $21 return for every $1 you spend on an email…

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The Importance of Social Media for Businesses This morning on the way to work, I was slapped on the back by Facebook, hit over the head with Twitter, and nagged at by Pinterest. But I am here to tell you that these debatably over-saturated platforms are crucial to your brand recognition, customer relations, and loyalty…

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If you’ve been implementing a content marketing strategy for your business, you know one of the most important aspects of this online communication is the conversation it sparks between you and your followers. This relationship is the reason we do marketing at all. While it feels natural for this dialogue to happen on social media…

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Building a cohesive, consistent, valuable online presence for your business Square rocks it on Facebook. The New Yorker is dominating Twitter. And West Elm is killing Pinterest.  Does ExxonMobil Corporation even have a Facebook page? How does Lil Wayne‘s Twitter have so many followers? These are some good, interesting, and bad examples from which to stem your social media voice. We all…

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Why Does My Business Need a Blog? Because we said so. If you want to be relevant, inspire a fan following, position yourself as a resource and show up in search results, you would be doing your company a great service to create a blog. Still not convinced? Here are 7 reasons your business needs…

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The Art of Juggling Different Platforms It’s 9am and you’re already behind on posting. You’re sifting through Twitter, news feeds, Feedly, Digg, and more identifying post-worthy content. Finally you craft a post and open the various tabs to all of your social media profiles (LinkedIn, Facebook, Twitter, Google My Business …the list goes on). Thirty…

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Growing your business through social media is a popular topic among entrepreneurs and marketers. Done well, social media grows businesses by creating a tribe and bringing in new customers and clients. Improperly executed, social media can become a waste of time and resources. So what’s the key to making the strategy work and bring growth…

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What impact does branding have? Let’s start here: When you hear the word ‘brand’ what do you think of? It may be a company like Nike, or Apple, or Target. You might picture a particular product that a company has advertised or that you’ve come across that impacted or spoke to you. You may recall…

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“This widdle piddy went to market…” Tweety bird says as he pulls off one of Catstello’s toes from the wire he’s hanging onto in ‘A Tale of Two Kitties’. (1942) But how does a business create a unique voice? Let’s review a few key components… #1. What is your mission?  Without a Mission Statement, a business can get trapped…

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