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The Five F’s: How Your Priorities Determine Your Life

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse”. – Jim Rohn  I first discovered this quote in college. At the time, I recall physically nodding my head in agreement. I still revisit it occasionally, and each time, it brings new meaning. If you’re anything like…

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Business Planning Happens in Various Ways

Business planning isn’t only about an annual plan, nor about an official document, it happens in many various ways. Planning can be used in almost every area of business and since it comes natural to me, it has always been an important part of my personality and life. In this article, I’m talking about all…

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Planning Ahead: Make your Efforts Work for You

Planning Ahead for Your Business Business masters do it religiously. Investors bank on it.  Vision can limit or extend it. And, to the level it is applied and maintained translates directly into its success. Planning – an intention or decision about what one is going to do. It’s not just a word.  It’s a mission…

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3 Steps to Successful Competitive Market Research

As the saying goes, keep your friends close and your enemies closer. When you’re a business owner, it’s critically important for you to be aware of what your competition is doing. Of course, this is important when you’re in the startup phase, but even once you’ve been established in business for years it’s still a…

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Why Strong and Consistent Content Marketing Communication is Crucial for Your Business

When you think of communication, you might recall certain conversations you’ve had at some point in time. Perhaps you are reminded of interactions that have gone well and ones that haven’t. But despite individual circumstances, there remains one undeniable truth: good communication is vital for anything in life. Why business communication and consistency matter In…

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Take It Easy: One Platform at a Time

Small business owners have probably been hearing for some time now that they need to be on social media. However, they may be wondering how they could possibly take on yet another thing? With so many social platforms they could be on, they may start believing that it’s too difficult to possibly manage every platform…

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A New Perspective on Your Market: Market Research

When you started your small business, you more than likely spent hours performing market research to better understand the market size, needs of the market, and your competitors. You gathered as much information as possible prior to the development of your brand and communication strategies. Who is your market? How old are they? Is your…

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4 Things to Consider In Your Email Marketing Planning

Have you decided it’s the right time for your business to join the many businesses already using email marketing? If so, you are making a wise decision. For one thing, email is still one of the most effective means of communicating with your audience and driving more business. According to a recent stat quoted by…

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Outsourcing: It Doesn’t Have to Be Scary

Photo by Marvin Meyer on Unsplash What is your first thought when someone mentions, “outsourcing”? For some of us, it may call to mind examples such as the call centers that are located overseas. However, outsourcing has become – and continues to be – so much more. Entrepreneur.com provides the following definition of outsourcing: The practice of having…

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