The art of content marketing is essential in today’s online business world. Put simply, content marketing is the distribution of content specifically designed to appeal to your target audience for a specific purpose. This usually refers to online communication, and generally encompasses everything from social media to your website to your blog to your e-newsletter…

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Content marketing isn’t just a buzzword. Brooke Ballard of B2 Media and Gettysburg Gerry shared their mic with Jamie Teasdale who was invited to be a guest on SteamFeed Radio to discuss Content Marketing.  – Enjoy! What is content marketing? Why is content marketing becoming more important? Brooke: Content marketing has been around forever, even before television. Newspaper ads were used…

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We’ve likely all experienced good customer service and bad customer service. Chances are, they both stick out in your head for different reasons. And while our individual experiences differ, the statistics don’t lie: According to Retently, 82% of consumers are likely to leave your brand because of the service they get, not your pricing or…

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When you think of communication, you might recall certain conversations you’ve had at some point in time. Perhaps you are reminded of interactions that have gone well and ones that haven’t. But despite individual circumstances, there remains one undeniable truth: good communication is vital for anything in life. Why business communication and consistency matter In…

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Being a social media manager requires wearing many different hats. From thinking creatively to interacting professionally to efficiently multitasking, you’ll often find yourself juggling a variety of tasks. Managing multiple accounts across a variety of platforms can get overwhelming, making it hard to maintain them all with excellence. Lucky for you, there is no shortage…

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Culture is the Latin word for cultus, which means care, or growth. If it sounds attractive that’s because it is. Caring for something generally means it will grow. Things are no different when it comes to work culture.  An increasingly hot topic in today’s age, people seek out compelling descriptions of company cultures in the…

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It’s not just about finances Many times we see entrepreneurs launch ventures that are innovative, embody drive, and even incredible merit. They put together a business plan and decide to pitch their idea to investors. As visionaries, they see the light at the end of the tunnel and seek backing from the ‘successful’ experts. After-all,…

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Search engines such as Google have become regularly visited websites for the majority of us. In between looking for directions, searching for specific products, or doing research on a specific topic, think about how often you, yourself, use a search engine to find the information you need. Now think about how if everyone in the…

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Marketing has come a long way from what has come to be known as “traditional marketing methods.” Such marketing methods include flyers, newspaper ads, magazine articles and ads, radio announcements, TV commercials, and phone calls. The newer, more “modern” marketing methods include email, blogging, vlogging, and social media. These newer concepts may seem foreign to…

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When you started your small business, you more than likely spent hours performing market research to better understand the market size, needs of the market, and your competitors. You gathered as much information as possible prior to the development of your brand and communication strategies. Who is your market? How old are they? Is your…

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