Posts by Propel Team
A New Perspective on Your Market: Market Research
When you started your small business, you more than likely spent hours performing market research to better understand the market size, needs of the market, and your competitors. You gathered as much information as possible prior to the development of your brand and communication strategies. Who is your market? How old are they? Is your…
Read MoreCongratulations! You’ve Launched A New Website: Now What?
You’ve been working diligently to get your new website to perfection and spent hours upon hours doing the following: choosing a design choosing colors/fonts creating fresh content with keywords integrated selecting images that portray your content and are ethical (i.e. copyright infringement) making sure you end up on the correct landing pages And now, you…
Read MorePlay By the Rules: Developing a Good Social Media Policy
Knowing where to begin your social media efforts can be confusing and frustrating. With so many different social media platforms to fully understand, it can be difficult to know how each one will affect your company. It is important for you to develop, and for everyone on the team to understand, your company’s social media…
Read MoreKeeping Up With The Changing Times
Remember the days of MySpace and when they added the “Top 8 Friends” and music playing capabilities? Social media platforms constantly evolve as time goes on. From new designs to new layouts to new features, staying on top of what is new in the social media realm can be time consuming and frustrating. Finding the…
Read MoreHow to Find the Right Images for Your Blog
With every blog comes at least one visual. Readers want to see images that are relative to your blog posts. However, knowing where you can obtain an image for your blog is more complicated than you might think. Many images found on the Internet are either copyrighted or protected, and using them can lead to…
Read MoreLinkedIn: Networking for Business
Chances are, if you are a business or a business professional you already have a LinkedIn profile. If you don’t, you want to! Today, there are more than 300 million people on the platform, building their network and engaging with their audience. It may be “just another social platform” to you, but we highly recommend…
Read MoreThe Latest in Social Media: Facebook Updates
As social media managers, Jamie and I always update each other on any updates we see on different social media platforms. However, recently it seems as though every conversation starts with a “Have you seen the recent change to…” Keeping up with every adjustment that happens on social media may seem overwhelming, but these platform…
Read MoreThe Importance of Customer Service on Social Media
Customer service is defined as: “the assistance and advice provided by a company to those people who buy or use its products or services” according to Oxford Dictionaries. If you have purchased a product, gone to a restaurant, or called a company for assistance about a product or service, you have experienced customer service. The…
Read MoreLearning From the Best: Volkswagen Focuses on Mom
With Mother’s Day just days away, moms are on our minds. Commercials are reminding us to do something nice for mom this Sunday; buy her flowers or chocolate, and thank her for everything she has done over the years. But there is one commercial a bit different than the rest, brought to us by Volkswagen.…
Read MoreSwarm from Foursquare: Here’s What You Need To Know About The New App
Have you been “Swarmed” yet? If you were using the location-based check-in app, Foursquare TM, prior to May 15th, 2014, then you are probably somewhat familiar with Swarm at this point. FoursquareTM chose to rebrand itself and, as part of its rebranding efforts, it spun one half of its functionality (the check-in half) into a…
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