Posts by Propel Team

Why Strong and Consistent Content Marketing Communication is Crucial for Your Business

When you think of communication, you might recall certain conversations you’ve had at some point in time. Perhaps you are reminded of interactions that have gone well and ones that haven’t. But despite individual circumstances, there remains one undeniable truth: good communication is vital for anything in life. Why business communication and consistency matter In…

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Team-Building Inspiration: February 2019 Social Round-Up

This month, I tackled the all-important theme of Team Building! What makes a great leader? How is a solid team formed? What are my guiding principles when navigating these questions? I discuss all of this below. You can check out the rest of my posts from the month of February by checking out my Instagram…

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5 Social Media Management Tools Every Social Manager Needs to Know About

Being a social media manager requires wearing many different hats. From thinking creatively to interacting professionally to efficiently multitasking, you’ll often find yourself juggling a variety of tasks. Managing multiple accounts across a variety of platforms can get overwhelming, making it hard to maintain them all with excellence. Lucky for you, there is no shortage…

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How to Improve Work Culture by Putting Action Behind Strategy

Culture is the Latin word for cultus, which means care, or growth. If it sounds attractive that’s because it is. Caring for something generally means it will grow. Things are no different when it comes to work culture.  An increasingly hot topic in today’s age, people seek out compelling descriptions of company cultures in the…

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Annual Business Planning

Annual Business Planning

It’s not just about finances Many times we see entrepreneurs launch ventures that are innovative, embody drive, and even incredible merit. They put together a business plan and decide to pitch their idea to investors. As visionaries, they see the light at the end of the tunnel and seek backing from the ‘successful’ experts. After-all,…

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Understanding SEO

Search engines such as Google have become regularly visited websites for the majority of us. In between looking for directions, searching for specific products, or doing research on a specific topic, think about how often you, yourself, use a search engine to find the information you need. Now think about how if everyone in the…

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The ABC’s of a Communication Plan

Marketing has come a long way from what has come to be known as “traditional marketing methods.” Such marketing methods include flyers, newspaper ads, magazine articles and ads, radio announcements, TV commercials, and phone calls. The newer, more “modern” marketing methods include email, blogging, vlogging, and social media. These newer concepts may seem foreign to…

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A New Perspective on Your Market: Market Research

When you started your small business, you more than likely spent hours performing market research to better understand the market size, needs of the market, and your competitors. You gathered as much information as possible prior to the development of your brand and communication strategies. Who is your market? How old are they? Is your…

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Congratulations! You’ve Launched A New Website: Now What?

You’ve been working diligently to get your new website to perfection and spent hours upon hours doing the following: choosing a design choosing colors/fonts creating fresh content with keywords integrated selecting images that portray your content and are ethical (i.e. copyright infringement) making sure you end up on the correct landing pages And now, you…

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Play By the Rules: Developing a Good Social Media Policy

Knowing where to begin your social media efforts can be confusing and frustrating. With so many different social media platforms to fully understand, it can be difficult to know how each one will affect your company. It is important for you to develop, and for everyone on the team to understand, your company’s social media…

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