Gratitude courses through my veins. It operates at the core of my existence. It is, I believe, why I am so thoroughly and unabashedly optimistic. If I have things to be grateful for, don’t I also have every reason to look on the bright side?  Nearly five years graduated from college, I’ve come to recognize…

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Social media is more powerful today than ever before. As we head deeper into 2018 and the era of customer experience, people around the world are using their social channels not just to communicate with friends and family, but to learn about brands and make purchasing choices too. While, in the beginning, social media platforms…

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On average, about 50% of new businesses close their doors only 5 years after incorporation. The notion provides some comfort when compared to the usual adage that half of newfound companies fail during their first year, but the fact still stands that a company is most vulnerable during the first few years of its life-cycle.…

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automate (almost) everything on your website

Managing a business website can be a time-consuming endeavor. In order to grow and scale your business operations, you should be looking at ways of automating website management tasks. Setting up automation tools will ensure that you are prepared to meet the changing demands of consumers, and will also give you more time to invest…

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how to use photos for branding

Photography elicits a response, unlike any other storytelling medium. Visual assets tell a brand story without the need of language or prose. They bridge gaps where words fail, even bridging languages. Imagery expresses unique personalities while encouraging interaction. Powerful photographs have powerful stories behind them. A brand story can serve many purposes, and utilizing the…

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Yоur Business iѕ оnе of your mоѕt imроrtаnt invеѕtmеntѕ, ѕо уоu should соnѕidеr all possible ways to protect it. This includes everything from protecting your files from online attacks to protecting your office from burglars. While protecting the files on your computer is as easy as purchasing some good and well known virus protector (like…

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In the era of social networking and mobile messaging, tech analysts tend to predict the demise of email once or twice a year. In spite of these gloomy projections, however, email is still regarded as one of the most useful and widely-used components of the internet. While it may be true that mobile applications such…

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Over the centuries, various forms of interpersonal touch have become less common, influenced by changes in cultural values and new technology. Nowadays, with twenty four hour access to mobiles, texting and email, many people spend more time interacting with their technology than they do with each other. This lack of touch has many effects on…

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Ecommerce is quickly supplanting brick and mortar retail. Ecommerce has grown to eight percent of all retail sales. While this may not seem like a lot, given proper context, it’s actually a massive amount of overall sales. Ecommerce retail sales will grow to $1.915 trillion by the year 2020. The trend is clear, and businesses…

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