How to Lead By Content

Becoming a leader in your industry is a goal well worth strategizing for. Your online presence is one of the primary ways you establish and leverage your reputation as an expert in your field. Providing your audience with top-notch content sets you apart from the other players in your field. Curating a level of high-quality…

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What You Need to Know About Building a Content Marketing Strategy

The art of content marketing is essential in today’s online business world. Put simply, content marketing is the distribution of content specifically designed to appeal to your target audience for a specific purpose. This usually refers to online communication, and generally encompasses everything from social media to your website to your blog to your e-newsletter…

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What Is A Communication Plan?

So you’ve heard that blogging is a great idea and your website will love you for it. You know that e-newsletters could be a good opportunity to stay in front of your clients and referral partners, but you are afraid of being a nuisance or just ‘another email’ in an inbox. You’ve even been told…

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What is Content Marketing? Jamie Takes A Guest Seat on SteamFeed Radio

Content marketing isn’t just a buzzword. Brooke Ballard of B2 Media and Gettysburg Gerry shared their mic with Jamie Teasdale who was invited to be a guest on SteamFeed Radio to discuss Content Marketing.  – Enjoy! What is content marketing? Why is content marketing becoming more important? Brooke: Content marketing has been around forever, even before television. Newspaper ads were used…

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Why Strong and Consistent Content Marketing Communication is Crucial for Your Business

When you think of communication, you might recall certain conversations you’ve had at some point in time. Perhaps you are reminded of interactions that have gone well and ones that haven’t. But despite individual circumstances, there remains one undeniable truth: good communication is vital for anything in life. Why business communication and consistency matter In…

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Take It Easy: One Platform at a Time

Small business owners have probably been hearing for some time now that they need to be on social media. However, they may be wondering how they could possibly take on yet another thing? With so many social platforms they could be on, they may start believing that it’s too difficult to possibly manage every platform…

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4 Things to Consider In Your Email Marketing Planning

Have you decided it’s the right time for your business to join the many businesses already using email marketing? If so, you are making a wise decision. For one thing, email is still one of the most effective means of communicating with your audience and driving more business. According to a recent stat quoted by…

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What is “Content Marketing”?

The phrase, “content marketing” is primarily used to describe marketing online by using social media, e-newsletters, blogging, etc. Do you think the term “content marketing” is just another marketing buzzword or a passing trend? Sure, the term may be another buzzword, but it’s definitely not a passing trend. Although content marketing seems like a somewhat…

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Developing a 3-D Business Communication Strategy

Is your organization’s current business communication strategy working the way you want? Are you reaching the right people? When it comes to effective business communication, you need to start with pinpointing exactly who your audience is and what matters most to the people in it. Your audience is very important to your business since these…

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