Content marketing isn’t just a buzzword. Brooke Ballard of B2 Media and Gettysburg Gerry shared their mic with Jamie Teasdale who was invited to be a guest on SteamFeed Radio to discuss Content Marketing.  – Enjoy! What is content marketing? Why is content marketing becoming more important? Brooke: Content marketing has been around forever, even before television. Newspaper ads were used…

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When you think of communication, you might recall certain conversations you’ve had at some point in time. Perhaps you are reminded of interactions that have gone well and ones that haven’t. But despite individual circumstances, there remains one undeniable truth: good communication is vital for anything in life. Why business communication and consistency matter In…

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Small business owners have probably been hearing for some time now that they need to be on social media. However, they may be wondering how they could possibly take on yet another thing? With so many social platforms they could be on, they may start believing that it’s too difficult to possibly manage every platform…

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Have you decided it’s the right time for your business to join the many businesses already using email marketing? If so, you are making a wise decision. For one thing, email is still one of the most effective means of communicating with your audience and driving more business. According to a recent stat quoted by…

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The phrase, “content marketing” is primarily used to describe marketing online by using social media, e-newsletters, blogging, etc. Do you think the term “content marketing” is just another marketing buzzword or a passing trend? Sure, the term may be another buzzword, but it’s definitely not a passing trend. Although content marketing seems like a somewhat…

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Is your organization’s current business communication strategy working the way you want? Are you reaching the right people? When it comes to effective business communication, you need to start with pinpointing exactly who your audience is and what matters most to the people in it. Your audience is very important to your business since these…

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Managing your social media content can be quite the challenge. First, there’s deciding what topics to cover and what content to produce. Then, there’s the question of which platform or platforms to use and what time to publish. Bottom line: there is a lot of planning and thought that has to go into managing your…

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Photo by Michal Czyz on Unsplash As a small business you have some stiff competition! Other companies are always vying to be the best in your field and set themselves apart. One aspect that can push your company into the coveted sphere of success is a unique and intriguing brand voice. Just as you work at developing high…

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From the dawn of social media networks to the advent of consumer engagement “how-to” books, small businesses everywhere have been asked the same question: “What’s your Facebook page?” Gone are the days when good customer traffic was generated only from a storefront or website. If you aren’t joining the conversation on Twitter or sharing photos…

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