Content Marketing Planning

Take It Easy: One Platform at a Time

Small business owners have probably been hearing for some time now that they need to be on social media. However, they may be wondering how they could possibly take on yet another thing? With so many social platforms they could be on, they may start believing that it’s too difficult to possibly manage every platform…

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4 Things to Consider In Your Email Marketing Planning

Have you decided it’s the right time for your business to join the many businesses already using email marketing? If so, you are making a wise decision. For one thing, email is still one of the most effective means of communicating with your audience and driving more business. According to a recent stat quoted by…

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What is “Content Marketing”?

The phrase, “content marketing” is primarily used to describe marketing online by using social media, e-newsletters, blogging, etc. Do you think the term “content marketing” is just another marketing buzzword or a passing trend? Sure, the term may be another buzzword, but it’s definitely not a passing trend. Although content marketing seems like a somewhat…

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Developing a 3-D Business Communication Strategy

Is your organization’s current business communication strategy working the way you want? Are you reaching the right people? When it comes to effective business communication, you need to start with pinpointing exactly who your audience is and what matters most to the people in it. Your audience is very important to your business since these…

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Planning Social Media Out Ahead of Time

Managing your social media content can be quite the challenge. First, there’s deciding what topics to cover and what content to produce. Then, there’s the question of which platform or platforms to use and what time to publish. Bottom line: there is a lot of planning and thought that has to go into managing your…

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4 Questions You Should Ask Your Brand Voice!

As a small business you have some stiff competition! Other companies are always vying to be the best in your field and set themselves apart. One aspect that can push your company into the coveted sphere of success is a unique and intriguing brand voice. Just as you work at developing high quality products and…

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With So Many Social Media Platforms… Don’t Over Do It!

From the dawn of social media networks to the advent of consumer engagement “how-to” books, small businesses everywhere have been asked the same question: “What’s your Facebook page?” Gone are the days when good customer traffic was generated only from a storefront or website. If you aren’t joining the conversation on Twitter or sharing photos…

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Play By the Rules: Developing a Good Social Media Policy

Knowing where to begin your social media efforts can be confusing and frustrating. With so many different social media platforms to fully understand, it can be difficult to know how each one will affect your company. It is important for you to develop, and for everyone on the team to understand, your company’s social media…

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How to Know When to Post

Social media is becoming one of the most popular marketing tools around. No wonder because it’s efficient and cost-effective. Virtually every demographic is using some sort of social media making it the best new thing since the TV ad. It can help your business engage with your customers and build brand identity. The question is…

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There Is Such a Thing As An Opportune Moment

One of the greatest questions that has come about as the use of social media and digital marketing has progressively grown…. “When should I be posting this?” You want to reach your target market and provide them with your content, but when are they online? Will they actually see my post, e-newsletter, or blog article…

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