Posts by Sarah Gill
3 Steps to Successful Competitive Market Research
As the saying goes, keep your friends close and your enemies closer. When you’re a business owner, it’s critically important for you to be aware of what your competition is doing. Of course, this is important when you’re in the startup phase, but even once you’ve been established in business for years it’s still a…
Read MoreOnline Communication Done the Right Way
The art of communication is one of the most important skills for anyone to master. Especially in business, being a masterful communicator will set you leagues apart from the competition. However, with the emphasis put on marketing and producing online content, it’s easy for business owners to feel pressure to just say something before honing…
Read MoreThe Specifics of Strategy in Managing Instagram
Social media engagement should be a priority for every business owner. One site that continues to grow in popularity is Instagram. Around since 2010, Instagram grew by 60% in 2014 and its users now represent 20% of the world’s population. So, what is Instagram? In short, it’s a way for people to share photos and…
Read More8 Ways to Build Your Website Traffic
Your website is one of your most important assets as a business. It serves as the hub for your online presence, the place all other profiles and platforms point back to. Building a website is only part of success; the other piece is building traffic so your site is a resource your existing and potential…
Read MoreThree Things to Focus on in 2016
A fresh start, a blank page, a corner turned. The New Year brings with it new opportunities and new challenges. I find myself reflective this time of year, and I think that’s a good thing. Looking over the last 12 months somehow prepares me to confidently face the coming new year. I think the same…
Read MoreWhen the Going Gets Tough…
Being an entrepreneur is no joke! It often calls for long days, sleepless nights, and nonexistent weekends. The flipside, however, is what makes it worth it: doing what you love to make a difference in your sphere of influence. Some days, the rewards clearly outweigh the challenges. But other days, the obstacles seem insurmountable and…
Read MoreTrue to Who You Are: A Business Owner’s Guide to Identity
The road to business success is paved with choices: Will you play it smart, or play it safe? Will you take a shortcut to get ahead or remember slow and steady wins the race? One of the more defining choices you will make many different ways and many different times is whether you will chose…
Read MoreHow to Use LinkedIn for Both Personal and Professional Use
LinkedIn is a powerful social network designed for the professional world. Chances are, you’re probably one of the 107 million LinkedIn users in the US alone. The company continues adding features and creating ways for business professionals to connect with each other. Much like Facebook, LinkedIn offers the opportunity to have both a personal page…
Read MoreThe Changing Tides of Social Media: What is Periscope?
Answering what is Periscope and how to use it for your business Recently, I’ve started seeing different posts on various social media platforms pop up talking about some thing called “Periscope.” At first, it was mostly some of the public figures I follow sharing their profile on Facebook or Instagram. Then, a few weeks ago,…
Read MoreYour Navigation Compass
What it takes to create good website navigation. When we visit a website, the majority of what we notice are the aesthetics and design. We see colors, images, and graphics. What we don’t tend to notice are the structural elements like page organization, formatting, and website navigation. That is, we don’t notice them unless they’re…
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