Posts by Sarah Gill
Brand Images Are Worth a Thousand Words
Using pictures and graphics to accurately represent your brand image Your brand is the “face” of your business. It reflects your company culture, values, mission, and purpose. Let’s assume you’ve already taken your company’s brand image seriously by identifying your target market and crafting your brand to speak to them. That’s the first step, and…
Read MoreThe Importance of Your Blogging Community
If you’ve been implementing a content marketing strategy for your business, you know one of the most important aspects of this online communication is the conversation it sparks between you and your followers. This relationship is the reason we do marketing at all. While it feels natural for this dialogue to happen on social media…
Read MoreThe Proof Is In the Pudding: Social Media Grows Businesses
Growing your business through social media is a popular topic among entrepreneurs and marketers. Done well, social media grows businesses by creating a tribe and bringing in new customers and clients. Improperly executed, social media can become a waste of time and resources. So what’s the key to making the strategy work and bring growth…
Read More3 Steps to Successful Competitive Market Research
As the saying goes, keep your friends close and your enemies closer. When you’re a business owner, it’s critically important for you to be aware of what your competition is doing. Of course, this is important when you’re in the startup phase, but even once you’ve been established in business for years it’s still a…
Read MoreOnline Communication Done the Right Way
The art of communication is one of the most important skills for anyone to master. Especially in business, being a masterful communicator will set you leagues apart from the competition. However, with the emphasis put on marketing and producing online content, it’s easy for business owners to feel pressure to just say something before honing…
Read MoreThe Specifics of Strategy in Managing Instagram
Social media engagement should be a priority for every business owner. One site that continues to grow in popularity is Instagram. Around since 2010, Instagram grew by 60% in 2014 and its users now represent 20% of the world’s population. So, what is Instagram? In short, it’s a way for people to share photos and…
Read More8 Ways to Build Your Website Traffic
Your website is one of your most important assets as a business. It serves as the hub for your online presence, the place all other profiles and platforms point back to. Building a website is only part of success; the other piece is building traffic so your site is a resource your existing and potential…
Read MoreThree Things to Focus on in 2016
A fresh start, a blank page, a corner turned. The New Year brings with it new opportunities and new challenges. I find myself reflective this time of year, and I think that’s a good thing. Looking over the last 12 months somehow prepares me to confidently face the coming new year. I think the same…
Read MoreWhen the Going Gets Tough…
Being an entrepreneur is no joke! It often calls for long days, sleepless nights, and nonexistent weekends. The flipside, however, is what makes it worth it: doing what you love to make a difference in your sphere of influence. Some days, the rewards clearly outweigh the challenges. But other days, the obstacles seem insurmountable and…
Read MoreTrue to Who You Are: A Business Owner’s Guide to Identity
The road to business success is paved with choices: Will you play it smart, or play it safe? Will you take a shortcut to get ahead or remember slow and steady wins the race? One of the more defining choices you will make many different ways and many different times is whether you will chose…
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