Social Media: it’s Not Just About Being Social

The Importance of Social Media for Businesses This morning on the way to work, I was slapped on the back by Facebook, hit over the head with Twitter, and nagged at by Pinterest. But I am here to tell you that these debatably over-saturated platforms are crucial to your brand recognition, customer relations, and loyalty…

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LinkedIn: Networking for Business

Chances are, if you are a business or a business professional you already have a LinkedIn profile. If you don’t, you want to! Today, there are more than 300 million people on the platform, building their network and engaging with their audience. It may be “just another social platform” to you, but we highly recommend…

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Why Relationships Matter by Kimberley Laws

The Importance of Business Relationships

No man is an island. And no business can succeed without fostering a myriad of healthy relationships. Innovative products, an advertising budget of mammoth proportions, and competitive pricing are all fine and dandy, but the secret to a thriving business is people–your employees, your suppliers, your contacts, and, most of all, your customers. Here are…

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The Art of Business Networking

business networking

Learning the finer points of attending business networking events Networking is a word that either gets you excited or makes you cringe. Your response probably has a lot to do with your past experience networking, your personality, and your approach to business. We’ve all been to the awkward networking event that’s uncomfortable for everyone. But…

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Falling Forward

team

Summer is coming to a close and it’s the time to refocus and re-strategize our game plan to finish the year strong. One way to strengthen your advantage is by strategically involving yourself and your business in the right networking groups. Success in business really can come down to who you know as much as…

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