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7 Reasons Your Business Needs a Blog
Why Does My Business Need a Blog? Because we said so. If you want to be relevant, inspire a fan following, position yourself as a resource and show up in search results, you would be doing your company a great service to create a blog. Still not convinced? Here are 7 reasons your business needs…
Read More5 Easy Ways to Manage Multiple Social Media Profiles
The Art of Juggling Different Platforms It’s 9am and you’re already behind on posting. You’re sifting through Twitter, news feeds, Feedly, Digg, and more identifying post-worthy content. Finally you craft a post and open the various tabs to all of your social media profiles (LinkedIn, Facebook, Twitter, Google My Business …the list goes on). Thirty…
Read MoreThe Proof Is In the Pudding: Social Media Grows Businesses
Growing your business through social media is a popular topic among entrepreneurs and marketers. Done well, social media grows businesses by creating a tribe and bringing in new customers and clients. Improperly executed, social media can become a waste of time and resources. So what’s the key to making the strategy work and bring growth…
Read MoreThe Impact of Branding (it’s not just about a logo)
What impact does branding have? Let’s start here: When you hear the word ‘brand’ what do you think of? It may be a company like Nike, or Apple, or Target. You might picture a particular product that a company has advertised or that you’ve come across that impacted or spoke to you. You may recall…
Read MoreEstablishing A Brand Voice
“This widdle piddy went to market…” Tweety bird says as he pulls off one of Catstello’s toes from the wire he’s hanging onto in ‘A Tale of Two Kitties’. (1942) But how does a business create a unique voice? Let’s review a few key components… #1. What is your mission? Without a Mission Statement, a business can get trapped…
Read MoreDisabled By Instagram: When Social Platforms Shut You Down For No Reason
UPDATE 6/26/19: After going through every route available, pleading with Instagram to return my account to me, or send me a full download of ALL of my captions and photos, I received an email on Wednesday, June 26th. Instagram informed me that my account had been reactivated and they apologized for the inconvenience. Before I…
Read MoreBlogging: Make Search Engines Love You!
Create SEO friendly content and hone in on your keywords “What SEO keywords should I use?” has become a cubical question to ask in business blogging. We can no longer install a Search Engine Optimization (SEO) plugin and add an exhaustive list of words to every page of our blog. With each of Google’s releases…
Read MoreWhy Strong and Consistent Content Marketing Communication is Crucial for Your Business
When you think of communication, you might recall certain conversations you’ve had at some point in time. Perhaps you are reminded of interactions that have gone well and ones that haven’t. But despite individual circumstances, there remains one undeniable truth: good communication is vital for anything in life. Why business communication and consistency matter In…
Read MoreWhat Every Entrepreneur Should Keep in Mind When Communicating
If there is one thing I’ve learned throughout my life, it’s that communication is vital, and how we communicate makes all the difference, but communication isn’t just by verbal words. In my high school English class, I learned that grammar, punctuation, proper spelling, sentence structure, and the flow of a story all add up. In…
Read MoreOnline Communication Done the Right Way
The art of communication is one of the most important skills for anyone to master. Especially in business, being a masterful communicator will set you leagues apart from the competition. However, with the emphasis put on marketing and producing online content, it’s easy for business owners to feel pressure to just say something before honing…
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