Marketing Tips
Creating Business Seasons to Drive More Consistent Sales
Each year around this time most of us really start itching for better weather, more sunshine and outdoor time, and for winter to close its doors paving the way for spring to arrive. It doesn’t go unnoticed that winter in our area was mild and we only had one day of snowfall (which subsequently turned…
Read MoreBest Digital Marketing Strategies for Small Business Owners in 2025
In the rapidly evolving digital landscape of 2025, small business owners really need to adopt innovative marketing strategies to stay competitive and connect with their target audiences effectively. Here are a few key digital marketing strategies small businesses should seriously consider this year: 1. Emphasize the Customer Experience (CX) in Social Media Engagement Social media…
Read MoreYou Might Be A Domain Hoarder If…
If you are squatting on more domains than you have websites to fill. If you are always coming up with clever website ideas. If you register domains because of FOMO. If you search domain registrar sites for URLs more frequently than you balance your checkbook, you might be a domain hoarder. Hello, my name is…
Read MoreDid You Ask for the Sale?
A long time ago, in a galaxy far, far away, I was on the organizing committee for a huge event. We rented out a venue that could hold 1500 people and hoped to fill it as full as possible. We engaged a well-known author and speaker. We had multiple teams of volunteers handling the event…
Read MoreBrand Images Are Worth a Thousand Words
Using pictures and graphics to accurately represent your brand image Your brand is the “face” of your business. It reflects your company culture, values, mission, and purpose. Let’s assume you’ve already taken your company’s brand image seriously by identifying your target market and crafting your brand to speak to them. That’s the first step, and…
Read MoreWhy Influencer Marketing Should Be On Your Agenda
Influencers are the modern day business referral. After an influencer recommends your product or service, an influx of leads and conversions often come your way. With strategic management, influencers can offer a greater ROI than traditional sponsorship or advertising — it’s the new way to get ahead and break into markets. Influencers are rife on…
Read MoreKeeping Up With The Changing Times
Remember the days of MySpace and when they added the “Top 8 Friends” and music playing capabilities? Social media platforms constantly evolve as time goes on. From new designs to new layouts to new features, staying on top of what is new in the social media realm can be time consuming and frustrating. Finding the…
Read MoreHiring & Your Online Presence
Just this week I was talking with one of my loved ones in California who is currently looking for a new position. As many of us experience, she is working for an employer who is not the correct fit – and for many reasons. After learning about her new search, I gave her my usual job-seeking advice about doing…
Read MoreEliminating the Competition
There is a common misconception in business that in order to have a successful business, you must eliminate your competitors. As entrepreneurs, we are competitive by nature and want to be #1 in whatever industry we are in. We try to outperform our competitors and analyze their business to improve our own in hopes that…
Read More4 Reasons You Should Call A Photographer Today
Headshots are an often-overlooked necessity by many business people. A headshot is needed now more than ever with such a large social media dominance and online presence by all businesses. Because many of our introductions and business relations are done virtually, it is crucial to have a professional headshot that makes a good first impression…
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