Did You Ask for the Sale?

Ask for the sale by Kris Carey

A long time ago, in a galaxy far, far away, I was on the organizing committee for a huge event. We rented out a venue that could hold 1500 people and hoped to fill it as full as possible. We engaged a well-known author and speaker. We had multiple teams of volunteers handling the event…

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Brand Images Are Worth a Thousand Words

Using pictures and graphics to accurately represent your brand image Your brand is the “face” of your business. It reflects your company culture, values, mission, and purpose. Let’s assume you’ve already taken your company’s brand image seriously by identifying your target market and crafting your brand to speak to them. That’s the first step, and…

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Why Influencer Marketing Should Be On Your Agenda

Influencers are the modern day business referral. After an influencer recommends your product or service, an influx of leads and conversions often come your way. With strategic management, influencers can offer a greater ROI than traditional sponsorship or advertising — it’s the new way to get ahead and break into markets. Influencers are rife on…

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Keeping Up With The Changing Times

Remember the days of MySpace and when they added the “Top 8 Friends” and music playing capabilities? Social media platforms constantly evolve as time goes on. From new designs to new layouts to new features, staying on top of what is new in the social media realm can be time consuming and frustrating. Finding the…

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Hiring & Your Online Presence

searching with Google

Just this week I was talking with one of my loved ones in California who is currently looking for a new position. As many of us experience, she is working for an employer who is not the correct fit – and for many reasons. After learning about her new search, I gave her my usual job-seeking advice about doing…

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Eliminating the Competition

competition

There is a common misconception in business that in order to have a successful business, you must eliminate your competitors. As entrepreneurs, we are competitive by nature and want to be #1 in whatever industry we are in. We try to outperform our competitors and analyze their business to improve our own in hopes that…

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4 Reasons You Should Call A Photographer Today

Headshots are an often-overlooked necessity by many business people. A headshot is needed now more than ever with such a large social media dominance and online presence by all businesses. Because many of our introductions and business relations are done virtually, it is crucial to have a professional headshot that makes a good first impression…

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4 Guidelines to Creating Good Videos

There is more to communication than just emails, telephone calls, social media posts, and blogs. Now, we have the ability to communicate through videos online that reach our consumers instantly! From promotional videos, informational videos, to video blogs (or to some of us “vlogs”), businesses can and should implement video into their communication efforts. Not…

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Business Marketing Resources You Don’t Want to Miss

books

5 worthy business resources for your viewing pleasure. Over the past few months, I’ve read through a variety of articles pertaining to social media trends, small businesses, business communication, leadership and business growth and development, just to name a few. I’ve taken 5 business resource articles that I felt you don’t want to miss, compiled…

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The Art of Business Networking

business networking

Learning the finer points of attending business networking events Networking is a word that either gets you excited or makes you cringe. Your response probably has a lot to do with your past experience networking, your personality, and your approach to business. We’ve all been to the awkward networking event that’s uncomfortable for everyone. But…

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