Budgeting for Social Media Marketing by Kimberley Laws

In this internet-crazed, social media-addicted, mobile device-obsessed world, companies need to foster a strong digital presence. Whether your business is interested in entering the realm of Facebook, Twitter, Pinterest, Instagram, blogging or any other online marketing tool, you will not only need to develop a plan of attack–you will also need to devise a method…

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The Website Platform Comparison Guide for 2014!

website platforms

Building a website is not easy business. You can outsource it to a professional web designer or try to build it yourself. One can be expensive and the other headache inducing. Thankfully, there are platforms out there that make the process easy and cost-efficient.

The first step is to pick a website platform to build your website on. But, how do you choose? Which one is the right one for your business? With all of the options available to users, picking one platform can seem overwhelming.

First and foremost we have some questions to answer.

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8 Essential Rules for Social Media Etiquette in 2014

rules

Many people say social media is just like the Wild West; it seems to be a free-for-all with little to no rules. Well I disagree completely! Social Media has plenty of rules. To start with, each platform has “Terms of Service” describing what you can and can’t do. Beyond that, there are some unspoken rules…

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LinkedIn Is Your Suit & Tie

business suit

LinkedIn for small businesses has stepped up its game. From a 360-view-point, there are new features popping up weekly. As a result of these changes, LinkedIn launched its LinkedIn Live, a program designed for small-business leaders and local professionals to share insights on using LinkedIn to drive real business results. It made its first west…

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6 Steps to Success in Online Communication

steps

Times have changed and so have the way we communicate with those around us. Our lives as individuals as well as in our businesses have adapted to the dominant presence of online communication tools such as Twitter, Facebook, and Google+.  These platforms can no longer be defined as simply a trend within society but are…

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Creating a Successful Social Media Strategy Part 5: YouTube

youtube hands

How to use YouTube videos for your business to boost customer connection. By all accounts, social media is becoming more and more visually driven: on Facebook, photo posts receive 39% more engagement than average. The explosive growth of sites like Pinterest and Instagram only continue to prove that people are drawn to visually beautiful and…

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Selling Social

Social media is a subject we talk about often in terms of brand promotion and business growth. Facebook, Twitter, LinkedIn, and Pinterest are all major players in the social sphere of influence. Companies spend millions each year on advertising through social media, and some even dedicate a full-time position just to social media management. Social…

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Dive Fearlessly Into Social Media by Lisa Kroll

You want to put yourself “out there” to gain exposure for your business . . . and yet it just isn’t getting done. Whether it’s a blog, Facebook posts or updates on Twitter, you keep telling yourself, “You don’t have time” or asking yourself, “Is it really going to make a difference?” Interestingly, what’s stopping…

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Where do you show up?

searching with Google

First impressions are important, yes. But in business, image is everything and how you are perceived plays a vital role in your success. Although what you do to present yourself and your business is important, it is ultimately your customers and those your business comes in contact with who will do most of the work…

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