Spring Cleaning – Small Business Style
The small business spring cleaning checklist Every year about this time the sun breaks through, temperatures warm up, and new life starts sprouting. While the natural spring cleaning guidelines apply to your personal life (home, yard, vehicle, fridge, garage, closets), a small business owner has their own list of guidelines to follow. These 6 simple…
Read More5 Entrepreneur Lessons I’ve Learned in 5 Years
Five years ago, the company I worked for (and may never have left) was swallowed by our ‘sister’ company and they closed our location for good. No more than 2 weeks later I had conversations with a small business owner that was in need of my help and shortly after, my business launched. Over the…
Read More6 Simple Ways to Remedy Record Keeping Madness
Small business owners begin their business because they have a true passion for the service or product that they offer. Many small business owners are unpleasantly surprised by the amount of time that is required for marketing, networking, maintaining relationships, bookkeeping, and record keeping for the business. The fact is that no matter how much…
Read More7 Steps To Determining Your Brand Voice
Steps to brand voice success Growing up we all went through our awkward phases, trying to find our identity, style, and how we wanted to be represented to the public. The same transformation can take place in your professional development. There is a lot to consider when finding the brand “personality” for each of your…
Read MoreThe Bottom-line Reason You Need A Blog
Q: What’s the point of blogging? Nobody reads mine anyway. A: No, no, no, no, no! There is a point to blogging! If you find yourself asking this, chances are there are a few things you’re forgetting to do — mainly sharing it and making it shareable. But fear not, we can explain why…
Read MoreWhy We Think Strategy is the Most Important Thing
Children’s author Dr. Seuss taught us a lesson in tolerance with this famous quote. But the same goes for businesses. Even if your business is small, you probably still want to be taken seriously. An essential way to do so is to strategize and have written out goals and mile markers. It is that important. And…
Read MoreHow #SMWNYC 2014 Ranked – from an entrepreneur’s perspective
Highs and Lows: How #SMWNYC 2014 Ranked – from an entrepreneur’s perspective The jury is still out on whether Social Media Week – New York City (#SMWNYC) was worth the travel and valuable time spent waiting in lines, and yet the event as a whole was insightful (and I made some #awesomesauce connections). While I…
Read MoreImportance of Taking Breaks at Work
Sometimes you are so over your head with work and obligations that you forget what it’s like to not be constantly running around, on your way to an appointment, or buried under projects and paperwork. In the midst of all the chaos, it’s important to make sure that you are living a healthy and well-balanced…
Read MorePlatform Checklist: A Business Owner’s Guide to WordPress
You have a business to run! So, how is running a WordPress powered website going to make you more effective? How can it build trust and empower people to actively engage with you and your service/product/platform? Here’s why WordPress is a favorite platform for business websites: 1) WordPress Websites Make Clear Communication Simple One of…
Read MoreStop making hiring mistakes, learn 3 counter-intuitive tips
Hire the right person over the right skills I believe the largest hiring mistake that’s pervasive in American business falls within the interviewers subconscious bias towards hiring people we like, which often means people like us. DON’T DO THIS – IT WILL KILL YOUR BUSINESS! Every company needs the right assemblage of different types of…
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