Business Growth Strategy
Building a Brand That Puts Customer Experience First
Why Customer Experience (CX) Matters for Small Businesses For entrepreneurs, solopreneurs, and small business owners, standing out online isn’t just about having the best product or service. Instead, it’s about delivering an unforgettable customer experience (CX). Furthermore, CX isn’t just what happens after someone buys from you. It’s woven into every interaction; from the first…
Read MoreExpanding Your Horizons: Buying a Bigger House for Your Growing Home Business
As your home-based business flourishes, the need for a larger space becomes inevitable. With an expanding enterprise under your roof, your living and working environment dynamics are bound to evolve. Finding a house that not only fits your personal life but also caters to the growing demands of your business requires careful planning and strategic…
Read MoreWhy Pivoting is Still Important for Small Businesses
During the pandemic the word “pivot” became a catchphrase for businesses large and small alike. Everyone was talking about how to shift gears, stay relevant, and remain in business in general, which required most to evaluate and turn attention to a new way of operating. But the pandemic changed the world and as much as…
Read MoreVirtual Networking During a Social Distancing Economy – How to Continue Growing Your Business
Businesses need people. From clients and customers, to partners, team members, and suppliers, it simply can’t run or succeed without them. In a world that is shifting more and more to social distancing and virtual office use, how and where you find people can make or break a business or marketing plan. Here are a…
Read MoreGrowth By Learning
Three habits that will boost your business growth. When you hear the word “growth,” what’s the first thing you think about? In business, “growth” often brings up thoughts about how much money we’re making, how many employees we have, how many clients we have, and on and on. We associate growth with the measurable facts…
Read MoreRefocus Your Steps to Success: 2nd Quarter Preparation
Wasn’t it just yesterday we were thinking about our New Year’s resolutions and wondering what the year might hold for us? And yet here we are, in the month of April! As we approach the end of the 1st quarter, it’s a strategic time to review what we’ve accomplished so far, and look ahead at…
Read More5 Reasons Google Analytics is Your New Best Friend
Image courtesy of FreeDigitalPhotos.net and pannawat What is Google Analytics? The term marketing analytics can be intimidating, especially to a small business owner. Google has taken the fear factor out of website performance analysis with their streamlined Google Analytics service. The product collects visitor data for your website and compiles it into a report that…
Read MoreThe Content Code
The Content Code by Mark Schaefer is an applicable slam dunk course in online and content marketing. After hearing about the book from an associate on the East Coast last year, I finally took the opportunity to buy the audio book on Audible in December. I wish I knew I would need to buy the…
Read MoreAnnual Business Planning: Jamie-Style
If you know me, odds are good that you know about my annual business planning ritual. Every year, I go through a six step process that brings clarity and purpose to my business for the upcoming year. Because I consistently get questions about what I do during my retreats, how I do it, what I…
Read MoreThree Things to Focus on in 2016
A fresh start, a blank page, a corner turned. The New Year brings with it new opportunities and new challenges. I find myself reflective this time of year, and I think that’s a good thing. Looking over the last 12 months somehow prepares me to confidently face the coming new year. I think the same…
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