Posts by Sarah Gill
How to Use LinkedIn for Both Personal and Professional Use
LinkedIn is a powerful social network designed for the professional world. Chances are, you’re probably one of the 107 million LinkedIn users in the US alone. The company continues adding features and creating ways for business professionals to connect with each other. Much like Facebook, LinkedIn offers the opportunity to have both a personal page…
Read MoreThe Changing Tides of Social Media: What is Periscope?
Answering what is Periscope and how to use it for your business Recently, I’ve started seeing different posts on various social media platforms pop up talking about some thing called “Periscope.” At first, it was mostly some of the public figures I follow sharing their profile on Facebook or Instagram. Then, a few weeks ago,…
Read MoreYour Navigation Compass
What it takes to create good website navigation. When we visit a website, the majority of what we notice are the aesthetics and design. We see colors, images, and graphics. What we don’t tend to notice are the structural elements like page organization, formatting, and website navigation. That is, we don’t notice them unless they’re…
Read MoreThe Importance of Giving Back
Why your business giving back is a worthwhile investment Around the holidays, the idea of giving back takes front and center stage. Not that we don’t think about it at all the rest of the year, but something about the holidays makes us think about generosity and the significance of investing back into our community…
Read MoreThe Art of Business Networking
Learning the finer points of attending business networking events Networking is a word that either gets you excited or makes you cringe. Your response probably has a lot to do with your past experience networking, your personality, and your approach to business. We’ve all been to the awkward networking event that’s uncomfortable for everyone. But…
Read MoreStaying Front of Mind
How using an e-newsletter will help your business grow. Remember the days when you would receive a newsletter from companies you did business with? In the transition from paper to internet marketing, newsletters got left behind in many companies’ marketing strategies. The good news is there are effective online ways to deliver electronic newsletters (e-newsletters)…
Read MoreHow Do You Respect Time?
Why timeliness is important. Time is so often viewed from a negative perspective: we talk about running out of time, not having enough time, dreading the passing of time, and wishing we didn’t have to wait for time to go by. But really, it’s time that helps keep us on track. Without the ticking of…
Read MoreHaving an Iron-Clad NDA
The importance of having a non-disclosure agreement. As your business grows, you will continue developing and defining your “secret sauce” – the products, services, and processes that make you successful. Another benefit of a growing business is expanding your team. Whether hiring employees or collaborating with other businesses, you are likely to start working with…
Read MoreBlogs: Are They Important?
5 reasons why you should have a business blog. We’ve all seen it. A business website with a “Blog” tab that reveals two posts written 18 months ago. Somewhere along the line, most business owners recognize they should have a blog. What they may not understand is why they should have a business blog.…
Read More9 Tips for Better Email Communication
9 best practices for clear email communication Email communication is one of those necessary evils. Many of us hate to live with it, but we certainly can’t live without it. Unfortunately, quite a bit of email communication leaves a lot to be desired. Miscommunication, offense, and wasted time describe many of the emails in our…
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