Posts by Sarah Gill

How Do You Respect Time?

hourglass

Why timeliness is important. Time is so often viewed from a negative perspective: we talk about running out of time, not having enough time, dreading the passing of time, and wishing we didn’t have to wait for time to go by. But really, it’s time that helps keep us on track. Without the ticking of…

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Having an Iron-Clad NDA

The importance of having a non-disclosure agreement. As your business grows, you will continue developing and defining your “secret sauce” – the products, services, and processes that make you successful. Another benefit of a growing business is expanding your team. Whether hiring employees or collaborating with other businesses, you are likely to start working with…

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Blogs: Are They Important?

keyboard

5 reasons why you should have a business blog.   We’ve all seen it. A business website with a “Blog” tab that reveals two posts written 18 months ago. Somewhere along the line, most business owners recognize they should have a blog. What they may not understand is why they should have a business blog.…

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9 Tips for Better Email Communication

email

9 best practices for clear email communication Email communication is one of those necessary evils. Many of us hate to live with it, but we certainly can’t live without it. Unfortunately, quite a bit of email communication leaves a lot to be desired. Miscommunication, offense, and wasted time describe many of the emails in our…

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Trusting the Right Business Strategy

handshake

How to know who to trust We can’t do it alone. As business owners, we often need to rely on each other to accomplish our goals and see growth. The reason is simple: none of us are experts in everything. We need to know what we’re good at, and when it’s time to call in…

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Put Your Money Where Your Mouth Is

money

A guide through the murky waters of the business banking world We can all agree that one of the most basic goals a business has is to bring in a profit. That profit is the income allowing you to keep your doors open, and hopefully continue growing and expanding. A practical question every business owner…

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Creating a Successful Social Media Strategy Part 6: BONUS!

social media tree

Social media platforms you should know about In our series about business social media, we’ve covered the basics: Facebook, Twitter, LinkedIn, Pinterest, and YouTube. But as we’ve seen, new social media platforms seem to appear overnight and suddenly become wildly popular. What about these other sites? Here’s a closer look at some of the newer…

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Defining Your Target Market

looking at your customer

Clearly defining your ideal client. So you own a business. You’ve come up with a brilliant idea you want to share with the world. That means you have a product or service you’re really good at making or providing, something you believe people will need or want. You have a foundational piece for building a…

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Taking Visual Marketing to the Next Level

visual ipad

Why it’s important to have good business signs First impressions are really important. Like they say, you never have a second chance to make a first impression. As true as this is on a personal level, it’s perhaps even more true for businesses. Often, the way your market and advertise your company is the first…

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