research

Tips for determining marketing ROI Any time you make a significant investment, you want to make sure that investment is worth your while. Measuring results is the best way to reinforce the value of a thing and prove its validity. Sometimes, though, it isn’t so easy to track and determine success or failure. Marketing is…

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RSS feed

Understanding what an RSS feed is and how it works. Depending on the business and industry, blogs can be (and usually are) a brilliant idea for business owners. Regular posting keeps your site content fresh, which helps boost SEO. Well-written articles become a resource for your target audience. Your blog becomes a center-point of information…

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City traffic

Explaining SEO and how it helps increase your website traffic In the online world, nothing seems to dominate conversation more than the importance of having good SEO to generate business website traffic. If you have a website, you obviously want visitors. If your website has visitors, you want your visitors to find the information they’re…

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hashtag

You’ve seen them all over social media and wondered – what does it mean? Here, we explain what a Hashtag is, why you use them, and how to use them most effectively. What Is a Hashtag? from Propel Businessworks on Vimeo. Don’t have time to watch the whole video? Here’s a brief synopsis: Definition: The…

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Labor Day has come and gone, school is back in session, and suddenly summer is over. We’re looking at the last few months of 2012, and it’s time to roll up our sleeves and end this year on a high note. Remember your 2012 business plan? Does it seem a little far-fetched to try and…

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I’m sure you’ve seen the bumper stickers and heard the phrase “shop local.” It’s a whole movement centered on a single idea: shop local to support your local economy. There’s a whole list of cause and effect reasons why it’s beneficial to shop this way, but here are some of the most compelling ones: For…

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Remember playing truth or dare as kids? Everyone took turns going around the circle, choosing to share either a truth about themselves or, if you were really cool, taking on a dare that the group challenged you with. It was a moment of truth: whether or not you would actually do the dare. Being an…

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Google+ on phone

The world of social media continues expanding, bringing us new ideas and avenues to communicate. Most of us have heard of YouTube, Facebook, and Twitter, three of the most widely used social media platforms. But there’s one more that emerged on the scene early last year: Google+. You may have heard about Google+, and wondered…

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The school year is winding down, and we increasingly hear people discussing their summer plans. What are your plans for your business this summer? Does your workload tend to increase or decrease over the summer months? No matter how the season affects you, it’s important to strategize now how to maintain your business’ hard-earned momentum.…

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spring flowers

We love the look of springtime! And the signs of new growth prompt us to ask you: Where is new life popping up in your business? As spring begins, we want to share a few tips to help you cultivate your business ideas. The dictionary defines an entrepreneur as someone “who organizes and manages any…

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