5 Social Media Management Tools Every Social Manager Needs to Know About
Being a social media manager requires wearing many different hats. From thinking creatively to interacting professionally to efficiently multitasking, you’ll often find yourself juggling a variety of tasks. Managing multiple accounts across a variety of platforms can get overwhelming, making it hard to maintain them all with excellence. Lucky for you, there is no shortage…
Read MoreHow to Improve Work Culture by Putting Action Behind Strategy
Culture is the Latin word for cultus, which means care, or growth. If it sounds attractive that’s because it is. Caring for something generally means it will grow. Things are no different when it comes to work culture. An increasingly hot topic in today’s age, people seek out compelling descriptions of company cultures in the…
Read More4 Team Building Areas Solopreneurs Need to Understand
Building a team of professionals can be one of the greatest joys, points of relief, and opportunities to grow your business in different ways. Or it can be one of the greatest headaches an entrepreneur can face. Interviewing, hiring, managing, leading, and letting team members go requires a dedication to your mission and an understanding…
Read MoreAnnual Business Planning
It’s not just about finances Many times we see entrepreneurs launch ventures that are innovative, embody drive, and even incredible merit. They put together a business plan and decide to pitch their idea to investors. As visionaries, they see the light at the end of the tunnel and seek backing from the ‘successful’ experts. After-all,…
Read MoreHow to Self-Start When Motivation Is Low
How Do Solopreneurs Self-Start? A student in a class I spoke to last year asked me, “how do you force yourself to get up when you work for yourself and make your own schedule?” I snickered and responded, “Sometimes I wake up two hours before my alarm goes off because my mind knows there is…
Read MoreThe Specifics of Strategy in Managing Instagram
Social media engagement should be a priority for every business owner. One site that continues to grow in popularity is Instagram. Around since 2010, Instagram grew by 60% in 2014 and its users now represent 20% of the world’s population. So, what is Instagram? In short, it’s a way for people to share photos and…
Read MoreUnderstanding SEO
Search engines such as Google have become regularly visited websites for the majority of us. In between looking for directions, searching for specific products, or doing research on a specific topic, think about how often you, yourself, use a search engine to find the information you need. Now think about how if everyone in the…
Read More8 Ways to Build Your Website Traffic
Your website is one of your most important assets as a business. It serves as the hub for your online presence, the place all other profiles and platforms point back to. Building a website is only part of success; the other piece is building traffic so your site is a resource your existing and potential…
Read MoreKeep Track of Your Social Media Progress
Businesses worldwide have adopted social media marketing as part of their overall marketing strategy. Whether they are posting to Twitter, Facebook, Google+, Instagram, Pinterest, Tumblr, YouTube, or all of the above, businesses around the globe are reaching their audiences through the use of social media. Now, businesses can post to social media and engage with…
Read MoreThe ABC’s of a Communication Plan
Marketing has come a long way from what has come to be known as “traditional marketing methods.” Such marketing methods include flyers, newspaper ads, magazine articles and ads, radio announcements, TV commercials, and phone calls. The newer, more “modern” marketing methods include email, blogging, vlogging, and social media. These newer concepts may seem foreign to…
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