Email marketing is an important – but often overlooked and undervalued – component of your marketing strategy. The benefits are simple. Over 3.5 billion people globally have an email address, and email remains the primary method of online communication. On top of that, statistics indicate you’ll get a $21 return for every $1 you spend on an email…

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“This widdle piddy went to market…” Tweety bird says as he pulls off one of Catstello’s toes from the wire he’s hanging onto in ‘A Tale of Two Kitties’. (1942) But how does a business create a unique voice? Let’s review a few key components… #1. What is your mission?  Without a Mission Statement, a business can get trapped…

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This is a collection of all images and captions from PropelBizWorks’ Instagram in the month of March. Below, you’ll find all posts that discuss an all-important theme: communication. I hope you find some motivation and encouragement below in how to lead your best communicative life. I invite you to leave a comment below and check…

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When you think of communication, you might recall certain conversations you’ve had at some point in time. Perhaps you are reminded of interactions that have gone well and ones that haven’t. But despite individual circumstances, there remains one undeniable truth: good communication is vital for anything in life. Why business communication and consistency matter In…

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If there is one thing I’ve learned throughout my life, it’s that communication is vital, and how we communicate makes all the difference, but communication isn’t just by verbal words. In my high school English class, I learned that grammar, punctuation, proper spelling, sentence structure, and the flow of a story all add up. In…

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The art of communication is one of the most important skills for anyone to master. Especially in business, being a masterful communicator will set you leagues apart from the competition. However, with the emphasis put on marketing and producing online content, it’s easy for business owners to feel pressure to just say something before honing…

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It’s not just about finances Many times we see entrepreneurs launch ventures that are innovative, embody drive, and even incredible merit. They put together a business plan and decide to pitch their idea to investors. As visionaries, they see the light at the end of the tunnel and seek backing from the ‘successful’ experts. After-all,…

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Marketing has come a long way from what has come to be known as “traditional marketing methods.” Such marketing methods include flyers, newspaper ads, magazine articles and ads, radio announcements, TV commercials, and phone calls. The newer, more “modern” marketing methods include email, blogging, vlogging, and social media. These newer concepts may seem foreign to…

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It’s growing more important to be different and engaging on social media, yet we have all received responses such as: Thank you for following. Thanks for the RT. Unfortunately, it is not uncommon to receive a robotic response from a company that you know is made up of real people. Why aren’t they taking the…

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What are the goals of sending out an e-newsletter? Reach your target audience Give them valuable content Expand your subscriber’s list Get your name in front your readers Drive traffic to your website To measure this, e-newsletter senders check their insights & analytics including: unsubscribe rate, bounce-back, etc. But, perhaps one of the most important…

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