Social Media
Why I *Really* Escaped Traditional Social Medias
Since jumping ship from traditional social medias I’ve experienced a few things I actually anticipated, and others I didn’t. I expected to feel lighter and freer. I knew people would ask about how and why and probably say “but, aren’t you in marketing?” What I didn’t expect was how long it would take me to…
Read MoreSocial Media: it’s Not Just About Being Social
The Importance of Social Media for Businesses This morning on the way to work, I was slapped on the back by Facebook, hit over the head with Twitter, and nagged at by Pinterest. But I am here to tell you that these debatably over-saturated platforms are crucial to your brand recognition, customer relations, and loyalty…
Read MoreWhat Does Your Social Media Say About You?
Building a cohesive, consistent, valuable online presence for your business Square rocks it on Facebook. The New Yorker is dominating Twitter. And West Elm is killing Pinterest. Does ExxonMobil Corporation even have a Facebook page? How does Lil Wayne‘s Twitter have so many followers? These are some good, interesting, and bad examples from which to stem your social media voice. We all…
Read More5 Easy Ways to Manage Multiple Social Media Profiles
The Art of Juggling Different Platforms It’s 9am and you’re already behind on posting. You’re sifting through Twitter, news feeds, Feedly, Digg, and more identifying post-worthy content. Finally you craft a post and open the various tabs to all of your social media profiles (LinkedIn, Facebook, Twitter, Google My Business …the list goes on). Thirty…
Read MoreThe Proof Is In the Pudding: Social Media Grows Businesses
Growing your business through social media is a popular topic among entrepreneurs and marketers. Done well, social media grows businesses by creating a tribe and bringing in new customers and clients. Improperly executed, social media can become a waste of time and resources. So what’s the key to making the strategy work and bring growth…
Read MoreDisabled By Instagram: When Social Platforms Shut You Down For No Reason
UPDATE 6/26/19: After going through every route available, pleading with Instagram to return my account to me, or send me a full download of ALL of my captions and photos, I received an email on Wednesday, June 26th. Instagram informed me that my account had been reactivated and they apologized for the inconvenience. Before I…
Read More5 Social Media Management Tools Every Social Manager Needs to Know About
Being a social media manager requires wearing many different hats. From thinking creatively to interacting professionally to efficiently multitasking, you’ll often find yourself juggling a variety of tasks. Managing multiple accounts across a variety of platforms can get overwhelming, making it hard to maintain them all with excellence. Lucky for you, there is no shortage…
Read MoreThe Specifics of Strategy in Managing Instagram
Social media engagement should be a priority for every business owner. One site that continues to grow in popularity is Instagram. Around since 2010, Instagram grew by 60% in 2014 and its users now represent 20% of the world’s population. So, what is Instagram? In short, it’s a way for people to share photos and…
Read MoreKeep Track of Your Social Media Progress
Businesses worldwide have adopted social media marketing as part of their overall marketing strategy. Whether they are posting to Twitter, Facebook, Google+, Instagram, Pinterest, Tumblr, YouTube, or all of the above, businesses around the globe are reaching their audiences through the use of social media. Now, businesses can post to social media and engage with…
Read More10 Reasons Your Business Should Be On Social Media
It is safe to say that most businesses today are on at least one social media platform. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report, a whopping 92% of the 2,800 marketers surveyed revealed that social media is important for their business. This percentage is up from 86% in 2013. A 2014…
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