Website Strategy
Understanding SEO
Search engines such as Google have become regularly visited websites for the majority of us. In between looking for directions, searching for specific products, or doing research on a specific topic, think about how often you, yourself, use a search engine to find the information you need. Now think about how if everyone in the…
Read More8 Ways to Build Your Website Traffic
Your website is one of your most important assets as a business. It serves as the hub for your online presence, the place all other profiles and platforms point back to. Building a website is only part of success; the other piece is building traffic so your site is a resource your existing and potential…
Read MoreCongratulations! You’ve Launched A New Website: Now What?
You’ve been working diligently to get your new website to perfection and spent hours upon hours doing the following: choosing a design choosing colors/fonts creating fresh content with keywords integrated selecting images that portray your content and are ethical (i.e. copyright infringement) making sure you end up on the correct landing pages And now, you…
Read MoreBetter Techniques for Cross-Linking on Your Blog
There are a few essential aspects to a blog: content, keywords/tags, a call to action, and links to relevant websites, articles, or pages. Often times, when you have written a blog, someone has posted a blog with additional information or your company has a relevant article or website page that you want to reference. Linking…
Read MoreWhat’s So Great About WordPress?
Business communication is a necessary aspect of any successful business. From a company website to blog postings to social media platforms, businesses are publishing more and more content on a regular basis. An easy to use publishing tool that many companies have grown to love is WordPress. WordPress serves over 60 million people and powers…
Read MoreThe Foundation of Your Online Presence
Your website is the foundation of your online presence. Potential clients will research your company, and when they do, one of their first interactions with your company will be your website. This means your website should be easy to navigate, provide current information, and grab the viewers attention. Whether your company consists of 2 employees…
Read More11 Improvements You Can Make To Your Website Now
Think of some of the business websites that you visit regularly: what is it about their websites that keeps you interested? Is it the content the business publishes? The quality images or videos used? Or, maybe, it’s the layout design they have chosen. Whatever the case may be, they have captured your attention and have…
Read MoreThe Website Platform Comparison Guide for 2014!
Building a website is not easy business. You can outsource it to a professional web designer or try to build it yourself. One can be expensive and the other headache inducing. Thankfully, there are platforms out there that make the process easy and cost-efficient.
The first step is to pick a website platform to build your website on. But, how do you choose? Which one is the right one for your business? With all of the options available to users, picking one platform can seem overwhelming.
First and foremost we have some questions to answer.
Read MoreThe 10 Commandments of Websites
We have all been on thousands of different websites – most likely within the past 6 months. From purchasing items, to learning more about a business, to researching a topic… a lot of our time is dedicated to using the Internet, and more specifically websites, to meet our needs and complete tasks. There are websites…
Read MoreYour Navigation Compass
What it takes to create good website navigation. When we visit a website, the majority of what we notice are the aesthetics and design. We see colors, images, and graphics. What we don’t tend to notice are the structural elements like page organization, formatting, and website navigation. That is, we don’t notice them unless they’re…
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