As the saying goes, keep your friends close and your enemies closer. When you’re a business owner, it’s critically important for you to be aware of what your competition is doing. Of course, this is important when you’re in the startup phase, but even once you’ve been established in business for years it’s still a…

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We’ve likely all experienced good customer service and bad customer service. Chances are, they both stick out in your head for different reasons. And while our individual experiences differ, the statistics don’t lie: According to Retently, 82% of consumers are likely to leave your brand because of the service they get, not your pricing or…

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What impact does branding have? Let’s start here: When you hear the word ‘brand’ what do you think of? It may be a company like Nike, or Apple, or Target. You might picture a particular product that a company has advertised or that you’ve come across that impacted or spoke to you. You may recall…

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“This widdle piddy went to market…” Tweety bird says as he pulls off one of Catstello’s toes from the wire he’s hanging onto in ‘A Tale of Two Kitties’. (1942) But how does a business create a unique voice? Let’s review a few key components… #1. What is your mission?  Without a Mission Statement, a business can get trapped…

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The fact that movement is extremely vital to our physical and mental health isn’t exactly groundbreaking news. These days, there’s articles aplenty outlining scientific-based evidence that demonstrates exercise is a positive influence on our overall wellbeing and longevity. I’ve been involved in sports since the tender age of 4, so I’m well-accustomed to the benefits…

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Self-Care Keeps You Balanced I’ve had to learn this one the hard way. Multiple times. Since I hope I’m done learning it, I hope you’ll learn from my mistakes and prioritize your own self-care. As entrepreneurs, hopefully we feel we are made to do what we do. Even knowing you must wear all the hats…

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Create SEO friendly content and hone in on your keywords “What SEO keywords should I use?” has become a cubical question to ask in business blogging. We can no longer install a Search Engine Optimization (SEO) plugin and add an exhaustive list of words to every page of our blog. With each of Google’s releases…

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Below you’ll find all images and captions from PropelBizWorks’ Instagram in the month of April. This month’s theme is discovering your “why”. Getting to the heart of our “why” can take work. However, it is one of the most important answers we can seek. I invite you to dig deeper with me and leave a…

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