Building Business Websites That Perform

We can all say that we have been on hundreds of different business websites; some “wowed” us, and others, well…let’s just say they did not. If you are in the process of building your own business website, it helps if you start by determining which individual elements you need before looking at the “big picture.”…

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What is “Content Marketing”?

The phrase, “content marketing” is primarily used to describe marketing online by using social media, e-newsletters, blogging, etc. Do you think the term “content marketing” is just another marketing buzzword or a passing trend? Sure, the term may be another buzzword, but it’s definitely not a passing trend. Although content marketing seems like a somewhat…

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Developing a 3-D Business Communication Strategy

Is your organization’s current business communication strategy working the way you want? Are you reaching the right people? When it comes to effective business communication, you need to start with pinpointing exactly who your audience is and what matters most to the people in it. Your audience is very important to your business since these…

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The Magnolia Empire: A Case Study of Chip and Joanna Gaines

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text pt 1: let me paint a picture of this entrepreneur couple…” _builder_version=”3.2.1″ custom_padding=”20px||20px|”] I relate to many business owners in different ways, but when I began watching Fixer Upper on HGTV almost five years ago, I knew I liked these entrepreneurs. I also know that I had found a new favorite…

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Keeping It Real: Responding Like A Human

It’s growing more important to be different and engaging on social media, yet we have all received responses such as: Thank you for following. Thanks for the RT. Unfortunately, it is not uncommon to receive a robotic response from a company that you know is made up of real people. Why aren’t they taking the…

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8 Blogging Mistakes to Avoid

Have you ever been on a company’s blog and found spelling and grammar mistakes? Links that don’t work? Formatting that made the article difficult to read? Not only does this create a negative image in the eyes’ of readers, but it often deters them from ever returning to your blog. Some of these errors are…

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6 Social Media Best Practices You Should Know About

Social media is no longer just an optional tool or resource for businesses to use to help promote their brand, engage with their audience, and build an online presence; it is a necessity. In fact, most businesses are already using platforms such as Twitter and Facebook, but there are other platforms to be considered for…

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Startup Lessons You Don’t Want To Learn The Hard Way

startup lessons

On average, about 50% of new businesses close their doors only 5 years after incorporation. The notion provides some comfort when compared to the usual adage that half of newfound companies fail during their first year, but the fact still stands that a company is most vulnerable during the first few years of its life-cycle.…

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How to Make Your E-Newsletter More User-Friendly

What are the goals of sending out an e-newsletter? Reach your target audience Give them valuable content Expand your subscriber’s list Get your name in front your readers Drive traffic to your website To measure this, e-newsletter senders check their insights & analytics including: unsubscribe rate, bounce-back, etc. But, perhaps one of the most important…

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