Your Navigation Compass
What it takes to create good website navigation. When we visit a website, the majority of what we notice are the aesthetics and design. We see colors, images, and graphics. What we don’t tend to notice are the structural elements like page organization, formatting, and website navigation. That is, we don’t notice them unless they’re…
Read MoreUsing Social Media for Marketing Newborn Software
It used to be that the computer industry was on the cutting edge and anyone involved with writing software was considered to be some form of a rocket scientist. Fast forward a number of decades and the computer is a vital part of most people’s lives irrespective of age, and software is something that most…
Read MoreThe Importance of Giving Back
Why your business giving back is a worthwhile investment Around the holidays, the idea of giving back takes front and center stage. Not that we don’t think about it at all the rest of the year, but something about the holidays makes us think about generosity and the significance of investing back into our community…
Read MoreSharing Thanks: Phil Marcus
UPDATE: 11/19/13 It is with a sad heart that I write this update about my friend Phil Marcus. In July, Phil was diagnosed with a very aggressive cancer and I learned last Friday that he passed away on November 4th, making this thanks just 8 days shy of Phil publicly seeing just how much I…
Read MoreThe Art of Business Networking
Learning the finer points of attending business networking events Networking is a word that either gets you excited or makes you cringe. Your response probably has a lot to do with your past experience networking, your personality, and your approach to business. We’ve all been to the awkward networking event that’s uncomfortable for everyone. But…
Read MoreStaying Front of Mind
How using an e-newsletter will help your business grow. Remember the days when you would receive a newsletter from companies you did business with? In the transition from paper to internet marketing, newsletters got left behind in many companies’ marketing strategies. The good news is there are effective online ways to deliver electronic newsletters (e-newsletters)…
Read More5 Tips for Planning a Catered Business Event by Eric Youel
A business event planning checklist to help you create an unforgettable event menu to capture your audience Planning a catered business event can sometimes seem like a daunting task. It is often hard to know what the guests will enjoy and there are always those who have special dietary needs. You can make life easy…
Read More8 Tips To Leverage Social Media For Your Events
Are you an outstanding event influencer or is your mark made in the virtual community in engaging the audience? Making your presence or brand recognized through social media is a big challenge. Some of the most powerful strategy B2B marketers strive to capture markets and carry out business events flawlessly. In this virtual world, in…
Read MoreHow Do You Respect Time?
Why timeliness is important. Time is so often viewed from a negative perspective: we talk about running out of time, not having enough time, dreading the passing of time, and wishing we didn’t have to wait for time to go by. But really, it’s time that helps keep us on track. Without the ticking of…
Read MoreHaving an Iron-Clad NDA
The importance of having a non-disclosure agreement. As your business grows, you will continue developing and defining your “secret sauce” – the products, services, and processes that make you successful. Another benefit of a growing business is expanding your team. Whether hiring employees or collaborating with other businesses, you are likely to start working with…
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