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8 Essential Rules for Social Media Etiquette in 2014
Many people say social media is just like the Wild West; it seems to be a free-for-all with little to no rules. Well I disagree completely! Social Media has plenty of rules. To start with, each platform has “Terms of Service” describing what you can and can’t do. Beyond that, there are some unspoken rules…
Read More4 Guidelines to Creating Good Videos
There is more to communication than just emails, telephone calls, social media posts, and blogs. Now, we have the ability to communicate through videos online that reach our consumers instantly! From promotional videos, informational videos, to video blogs (or to some of us “vlogs”), businesses can and should implement video into their communication efforts. Not…
Read MoreLinkedIn Is Your Suit & Tie
LinkedIn for small businesses has stepped up its game. From a 360-view-point, there are new features popping up weekly. As a result of these changes, LinkedIn launched its LinkedIn Live, a program designed for small-business leaders and local professionals to share insights on using LinkedIn to drive real business results. It made its first west…
Read More6 Steps to Success in Online Communication
Times have changed and so have the way we communicate with those around us. Our lives as individuals as well as in our businesses have adapted to the dominant presence of online communication tools such as Twitter, Facebook, and Google+. These platforms can no longer be defined as simply a trend within society but are…
Read MoreBusiness Resources You Don’t Want to Miss: Social Media Edition
Social Media is constantly changing, and can be difficult to keep up with. Listed below are some of the most recent changes in social media right now. Locate Friends Via Facebook Similar to the app Find My Friends, Facebook now has a feature that allows you to share your location with friends. When activated, this…
Read MoreHow to Start a Business Facebook Page
Facebook has come a long way from the college email address-only policy. Having a valid and current college email address is no longer a VIP ticket to Facebook — anyone can join! Facebook still skews young — with 86 percent of online 18 to 29-year-olds using it. But the good news is that users 45…
Read More7 Steps To Determining Your Brand Voice
Steps to brand voice success Growing up we all went through our awkward phases, trying to find our identity, style, and how we wanted to be represented to the public. The same transformation can take place in your professional development. There is a lot to consider when finding the brand “personality” for each of your…
Read MoreThe Bottom-line Reason You Need A Blog
Q: What’s the point of blogging? Nobody reads mine anyway. A: No, no, no, no, no! There is a point to blogging! If you find yourself asking this, chances are there are a few things you’re forgetting to do — mainly sharing it and making it shareable. But fear not, we can explain why…
Read MoreHow #SMWNYC 2014 Ranked – from an entrepreneur’s perspective
Highs and Lows: How #SMWNYC 2014 Ranked – from an entrepreneur’s perspective The jury is still out on whether Social Media Week – New York City (#SMWNYC) was worth the travel and valuable time spent waiting in lines, and yet the event as a whole was insightful (and I made some #awesomesauce connections). While I…
Read MoreCreating Messages That Add Value
Have you thought about starting an e-newsletter campaign for your business and didn’t know if it was the right move? Have you ever wondered why your business needs an e-newsletter to begin with? After doing some research and reading various articles, I’ve compiled a small list of some of the top benefits of having an…
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