Social Media is constantly changing, and can be difficult to keep up with. Listed below are some of the most recent changes in social media right now.
Locate Friends Via Facebook
Similar to the app Find My Friends, Facebook now has a feature that allows you to share your location with friends. When activated, this feature will periodically use geolocation to tell you which of your Facebook friends are near you.
Andrea Vaccari, the product manager for the new feature says of its intended use: “Nearby Friends…[makes] it a little easier to find new opportunities to meet your friends while you’re out and about.”
You can read about it here in the Mashable’s article.
- How you can use this to benefit your business: it’s not clear whether this app is only available for Facebook users as opposed to pages (which seems likely), but if you have a service-oriented business, it could be pretty cool to allow customers to know how close you are to arriving.
Hear About Things As They Happen On Twitter
If you have an iPad or iPhone, you’re used to things popping up on your screen as they happen on Facebook and Twitter (or you quickly learned how to disable this feature). Now you can see things pop up as they happen from Twitter when it’s open in your web browser.
This means if you’re on Twitter, you’ll see when people retweet you, tweet at you, favorite your tweets, or direct message you.
Mashable explains the new feature here.
- How you can use this to benefit your business: being socially connected is an important part of business for a lot of reasons. Whether it’s handling a customer service issue, answering questions, or just chatting, responding to those who engage with your brand is important.
The New Twitter Profile Design Hits Every Page
In case you’ve been living under a rock (or maybe you read directly out of your feed), Twitter has a profile redesign. Its look is akin to the Facebok profile — with an oversized banner, options listed on top, and a timeline of updates streaming down the page.
Learn more about Twiter’s new look here.
- How you can use this to benefit your business: if nothing else, it’ll help you be aware. You might want to change the look of your profile, in case anything gets warped or doesn’t quite work with the new design. You can also try engaging those talking about the redesign on Twitter. Why do this? Because you could potentially draw people into your brand by engaging them in common ground conversation.
You Can Reply to Page Comments on Facebook for iPhone
If you’ve recently updated your Facebook app on your iPhone you have version 9.0. This means you can now officially reply to comments on pages — but only some. You have to have the feature turned on first.
Read on here.
- How you can use this to benefit your business: as previously mentioned, interaction with users on your social media profiles is important. And now you can do so on the go! This way, you can quickly and easily reply to any comments made on your page.
While we only listed four changes, all of them are useful. We could honestly write a new one of these every day, enjoy and let us know what you think.