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How #SMWNYC 2014 Ranked – from an entrepreneur’s perspective
Highs and Lows: How #SMWNYC 2014 Ranked – from an entrepreneur’s perspective The jury is still out on whether Social Media Week – New York City (#SMWNYC) was worth the travel and valuable time spent waiting in lines, and yet the event as a whole was insightful (and I made some #awesomesauce connections). While I…
Read MoreCreating Messages That Add Value
Have you thought about starting an e-newsletter campaign for your business and didn’t know if it was the right move? Have you ever wondered why your business needs an e-newsletter to begin with? After doing some research and reading various articles, I’ve compiled a small list of some of the top benefits of having an…
Read MoreBusiness Marketing Resources You Don’t Want to Miss
5 worthy business resources for your viewing pleasure. Over the past few months, I’ve read through a variety of articles pertaining to social media trends, small businesses, business communication, leadership and business growth and development, just to name a few. I’ve taken 5 business resource articles that I felt you don’t want to miss, compiled…
Read MoreLogo Logic: Why Branding is Important to Your Business
Why branding your business makes all the difference. Let’s start off by first discussing what a logo is. A logo is usually the first representation of your company that potential customers associate your brand with. A professional designer often designs a logo because there is no worse representation of your brand than a badly designed…
Read More5 Key Business Communication Trends for 2014
What trends to watch out for in the New Year. It’s the start of the New Year and trends are already appearing for 2014. After doing some research, some key trends grabbed my attention that I believe should be paid attention to. I’ve compiled a list of 5 key business communication trends for 2014 that…
Read MoreYour Navigation Compass
What it takes to create good website navigation. When we visit a website, the majority of what we notice are the aesthetics and design. We see colors, images, and graphics. What we don’t tend to notice are the structural elements like page organization, formatting, and website navigation. That is, we don’t notice them unless they’re…
Read MoreThe Art of Business Networking
Learning the finer points of attending business networking events Networking is a word that either gets you excited or makes you cringe. Your response probably has a lot to do with your past experience networking, your personality, and your approach to business. We’ve all been to the awkward networking event that’s uncomfortable for everyone. But…
Read MoreStaying Front of Mind
How using an e-newsletter will help your business grow. Remember the days when you would receive a newsletter from companies you did business with? In the transition from paper to internet marketing, newsletters got left behind in many companies’ marketing strategies. The good news is there are effective online ways to deliver electronic newsletters (e-newsletters)…
Read MoreBlogs: Are They Important?
5 reasons why you should have a business blog. We’ve all seen it. A business website with a “Blog” tab that reveals two posts written 18 months ago. Somewhere along the line, most business owners recognize they should have a blog. What they may not understand is why they should have a business blog.…
Read More9 Tips for Better Email Communication
9 best practices for clear email communication Email communication is one of those necessary evils. Many of us hate to live with it, but we certainly can’t live without it. Unfortunately, quite a bit of email communication leaves a lot to be desired. Miscommunication, offense, and wasted time describe many of the emails in our…
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