Image courtesy of Pixabay and geralt

Image courtesy of Pixabay and geralt

If you have made the decision to implement a blog in your marketing strategy, that’s awesome! You’ve made the choice to help take your online presence to the next level. Your blog will provide you with an excellent outlet to leverage your expertise and increase traffic to your website.

Any blog starts with establishing a brand voice profile and content ideas, but what about a long-term plan? Whether a newbie or blogging veteran, using a blogging blueprint helps to keep you blogs consistent, authentic and interesting!

What is a blogging blueprint?

It is an integral part of your blogging strategy that maps out the content you write and topics you cover. Essentially it ties together your goals and keeps your blogging efforts on the right track. Using a blogging blueprint takes away the hassle of coming up with new ideas for each post. A blueprint can also help you achieve strategic business goals such as building readership or increasing search engine visibility.

How do you create a blueprint?

Creating blueprints are no easy feat, however the reward can be extraordinary! First you have to start with defining your goals, brand voice and audience. Whether a B2B business looking to generate new sale leads or increase your SEO, different goals require different strategies. Once you have clearly defined your goals, next you need to establish your brand voice.

A brand voice profile is a snapshot of how you want to convey your business. Aspects of this profile include taglines, values, language and tone. All of these elements and others combine to create a unique brand voice for your company and blog. Remember to always be true to your company when establishing your brand voice, this maintains consistency and reduces reader confusion.
Finally you need to know who is consuming your content. Knowing who your audience is will help determine how, when and what content you publish. Your audience is ultimately who you want to keep coming back and refer your blog to others. Therefore you need to give the people what they want by consistently posting and offering unique content.

Creating your own blueprint is no easy feat and expert advice can be incredibly helpful. Defining goals, brand voice and audience are just the tip of the iceberg. Figuring out what topics, ideas and keywords to focus on are far more complicated.

Content is the brick and motor of your blogging blueprint, without it there is nothing but a conceptual foundation. To determine what content to include, you need to analyze data and consult professionals so that your blog blueprint is the best it can be!

Why is a blueprint Important?

As with any business plan, having a strategic roadmap helps reach goals and build business. Using a blogging blueprint is important so that your blog stays consistent; after all haphazard blog posts or inconsistent posting times can confuse and deter readers.

A blueprint also ensures your blogs authenticity because it helps maintain original content, which is true to your brand profile. Finally it ensures that your business has the best chance of attaining and maintaining readers by keeping your content fresh and interesting.

Creating your own blueprint can be daunting, we offer services that streamline the process with the help of our marketing experts. Reach out to us for a consultation and check out our product offerings. We’re excited to see how your blog helps spur your business growth to new levels! Don’t forget to share with us your success stories!

Jamie